Top 10 AI Tools Every Marketing Professional in Belgium Should Know in 2025

Belgian marketers can no longer treat AI as optional - 2025 is the year personalization, automation, and generative creativity move from pilot projects to core strategy: Deloitte's Marketing Trends 2025 shows 75% of consumers prefer personalized content, and BearingPoint warns that AI could automate two‑thirds of customer interactions by 2028, so local teams must focus on privacy-friendly first‑party data, omnichannel orchestration, and measurable ROI; Infosys highlights how generative and predictive AI now drive hyper‑personalization and real‑time campaign decisions, meaning Belgian brands that train teams to write better prompts and operationalize AI will win.

For practical next steps, consider targeted upskilling - the AI Essentials for Work bootcamp syllabus teaches promptcraft and workplace AI use, while digging into Deloitte Marketing Trends 2025 report and BearingPoint AI Sales & Marketing Revolution report will sharpen strategy - imagine a campaign that adapts mid‑journey so precisely it feels like a personal conversation, not a broadcast.

For more information and to register for the AI Essentials for Work bootcamp, visit the AI Essentials for Work registration page.

Selection began with a simple rule for Belgian marketers: privacy and legal fit come first. Each candidate tool was screened against the Belgian DPA's 2025 direct‑marketing guidance (which even treats audience profiling and “real‑time” price tweaks as direct marketing) and the national GDPR/Act framework outlined in local practice guides, so any vendor that relied on opaque profiling, unclear retention, or shaky data‑broker claims was disqualified.

Next came lawful‑basis and transparency checks - documented LIAs or consent workflows, clear DSAR handling, cookie/ePrivacy compliance and retention policies - informed by the BDPA update and Belgium‑specific guidance from data‑privacy practice notes.

Technical and commercial criteria followed: proven security certifications, support for pseudonymisation/anonymisation, integrations for first‑party data orchestration, and measurable ROI (campaign attribution and reporting).

Finally, tools were evaluated for operational fit in a Belgian stack - CRM and consent management compatibility, and alignment with emerging EU AI/AI‑Act considerations - using pan‑EU guidance from the EDPB and national experts as a benchmark.

The result: a top‑10 list that prioritises lawful personalization, vendor diligence, and practical measurability for BE teams.

“Cognism is our comfort blanket when it comes to compliance. Whenever a prospect asks where we get their data from, we can confidently say that we've sourced their information from a reputable ISO 27001 and SOC Type II certification data company.”

ChatGPT Advanced (the GPT‑4 experience with Advanced Data Analysis) has become a must‑know for Belgian marketing teams that need faster, privacy‑aware content and insight workflows: with a Plus/paid tier you can upload spreadsheets, PDFs, images or even audio, run Python in a sandbox to clean and visualise data, and export executive‑ready charts in minutes - turning what once took hours of Excel wrangling into rapid, reproducible analysis (see the step‑by‑step Advanced Data Analysis guide).

Custom GPTs (brand‑specific assistants or “BrandGPTs”) let teams lock in tone, source documents and SOPs, pick preferred models and add no‑code or API actions (Zapier is a common bridge) so a BrandGPT can draft copy, pull live campaign metrics, or trigger CRM workflows while keeping prompts and brand rules consistent; for a technical run‑through of these new custom GPT capabilities and model choices, the Everyday AI deep dive is a practical resource.

Important operational notes for Belgium: avoid uploading PII or closed customer files to public models, vet training/retention settings, and consider disabling model training where required to meet GDPR expectations.

Any content shared with publicly available AI tools should NOT include any non-public data such as sensitive information (e.g., social security numbers, credit card information, or hiring materials) and personally identifiable information to comply with MIT's Policies & Procedures and the FERPA.

For Belgian teams that need consistent, on‑brand copy at scale, Jasper AI shines as an enterprise‑ready writer: the Jasper Brand Voice feature can infer a tone from up to eight uploads (text, .pdf or .docx) or a crawl of your site, then generate side‑by‑side examples so marketers can preview and refine a voice before rolling it out across docs, chat and templates - a practical way to “bottle” a creative director's accent and avoid bland, one‑size‑fits‑all copy.

Templates for blog posts, ads, emails and landing pages speed production while Jasper Memory (and saved Brand Voices) keeps product facts and phrasing consistent across campaigns, which matters when multiple agencies or local teams are touching the same assets.

Note the licensing tradeoffs: Pro plans include a limited number of Brand Voices while Business tiers unlock unlimited voices and a Style Guide for stricter rules, and BNP Engage's walkthrough shows how to add a voice, apply it to templates, and use the “Ask Jasper” editor to tune tone per channel - a hands‑on path to scale without losing personality.

Midjourney V6 is the visual partner Belgian marketers can use to lift social and ad creative from “serviceable” to striking: the update pushes hyperrealism (with a maximum around 2048×2048 px) and better prompt coherence, handles longer, more detailed prompts, and even lets you add legible in‑image text - useful for crisp regional headlines for Dutch, French or German creative - while two new upscalers (Subtle and Creative) boost final resolution for hero banners; the full feature set and practical caveats - V6's alpha status, a tendency toward oversharp detail, and increased output variability - are covered in an in-depth guide to V6.

For teams getting started, the simple Discord workflow to enable V6 (or append --v 6 to prompts) and the best prompt practices are explained in a clear getting‑started walkthrough, and creators chasing true photorealism should pair V6 with lens‑focus and depth‑of‑field prompting techniques (shallow focus, --no blur, or explicit subject focus) to control what's sharp and what melts away - imagine a Brussels tram ad where the subject's face is pin‑sharp and the city behind it softens into atmosphere, making the message feel intimate rather than manufactured.

For details and examples, see the Midlibrary V6 overview, the MLQ getting‑started guide, and practical lens/focus tips.

DALL·E 3 brings text‑to‑image into the everyday toolkit for Belgian marketers by pairing tight prompt fidelity with ChatGPT‑driven prompt refinement and Microsoft/Bing distribution - meaning teams can iterate campaign visuals, logos or hero banners without a full photoshoot and generate multiple on‑brand variants in minutes.

Practical advantages for BE teams include rapid ad creative for constrained budgets, quick mockups for A/B tests, and editable outputs that speed designer handoffs; OpenAI's phased rollout and ChatGPT integration are explained in a clear how‑to (see the DALL·E 3 guide on DataCamp), while creators keep rights to their images and can opt out of model training if they prefer (details in the MeetCody overview).

Safety and filtering guard against problematic content, and integrations into tools like Captions let video-first teams drop AI images straight into timelines for social and paid channels - imagine turning one brief into a suite of localized visuals while an espresso cools, then testing which variant lifts CTR; that kind of speed is the real “so what?” for Belgian teams balancing privacy, budget and brand consistency.

Surfer SEO is a practical on‑page partner for Belgian teams that want content tuned to real Google results: its real‑time Content Score (a 0–100 metric explained in Surfer's docs) shows how well a draft matches top competitors, while the Audit and SERP Analyzer give deeper, location‑aware benchmarks - set Belgium as your location and Surfer will suggest the exact headings, term densities and word counts that local searchers expect.

Use the Content Editor to iterate copy (the score updates as you type) but don't turn the score into a recipe - Surfer itself warns against over‑optimization and recommends using the score as a guide, not a mandate.

For SGE‑era monitoring, Surfer's AI tracker flags how often your brand appears in AI‑generated answers so teams can protect brand voice in generative snippets.

In short, swap a coffee break for a quick Content Audit and you'll return with a short list of local phrases and structural fixes that move the needle - see Surfer's Content Score explainer and a practical Surfer SEO 101 review for hands‑on context.

HubSpot's AI suite - now surfaced as Breeze across Marketing Hub, Sales Hub and ChatSpot - turns CRM data into real, usable personalization for Belgian teams: Breeze Intelligence enriches contacts, surfaces buyer intent and shortens forms to reduce friction, Copilot drafts and summarizes content where work already happens, and Agents (Content, Prospecting, Customer) automate repetitive tasks so teams focus on strategy rather than status updates; see HubSpot's Breeze overview for feature details and availability.

These capabilities work best in Belgium when first‑party data and clean CRM hygiene back them up (Buyer Intent needs good tracking and lifecycle alignment), and partners like ManoByte show how to map intent scoring and Prospecting Agents into real workflows so reps prioritise high‑fit leads instead of chasing noise.

Practical upside: faster, localized outreach (shorter forms, enriched company fields, CRM‑aware subject lines) and measurable routing - imagine a prospect who revisits pricing twice and pops onto a rep's priority list before the second espresso.

Note: Copilot is bundled across plans while Breeze Intelligence runs on usage credits, so plan governance and privacy checks to match Belgian GDPR expectations.

See the HubSpot Breeze AI overview and the ManoByte HubSpot AI implementation guide for starting resources.

“AI didn't change the team. It changed the context they worked in.”

Hootsuite's OwlyWriter AI is a practical way for Belgian social teams to scale localized content without losing brand control: it sparks ideas, rewrites top-performing posts, turns blog links into platform-ready captions, and even fills your holiday calendar (Clive Roach notes Dutch national holidays are supported) so multilingual feeds can stay fresh.

Because OwlyWriter plugs straight into Hootsuite Composer, scheduling and approval flows, teams keep a human gate on every post and use built-in checks like Grammarly before publish - a helpful guardrail for regulated industries and tight brand rules.

Use cases are straightforward: batch a week of tailored Dutch and French captions, repurpose a best-performing LinkedIn post into bite-sized Instagram hooks, or generate A/B variations for quick testing.

Hootsuite framed OwlyWriter as an answer to writer's block in its launch notes, and the platform's AI guide shows how the tool sits inside existing workflows.

Runway ML has become the go-to for Belgian teams that need fast, polished short-form video without a full production crew: its text-to-video and image-to-video engines plus AI editing tools (background removal, object inpainting, color grading and face‑blur) let marketers turn a product still into a vertical ad or a native TikTok clip in minutes, and Gen‑4 pushes that further with world‑consistency so characters, objects and lighting stay coherent across shots - perfect when testing localized creatives for Dutch, French and German feeds.

The platform is cloud‑first and browser‑based, so teams can iterate in Turbo Mode (short clips rendered in under a minute) and use Act‑One to map expressions onto animated characters, then export platform-ready verticals without reshoots; practical how‑tos and a feature overview are covered in a clear explainer on Bi Technology and a deeper Gen‑4 research note from Runway (see the Runway Gen‑4 research and Runway ML explainer).

For Belgian marketers juggling tight budgets and fast test cycles, Runway lets more experiments run in parallel - that extra creative run could be the difference between a forgotten post and a scroll‑stopping moment.

Gumloop puts no-code AI workflows within reach of Belgian marketing teams that need to stitch data, content and campaigns together without a developer backlog: its drag‑and‑drop flow builder automates document processing (extract and summarise PDFs to populate forms), web scraping, CRM syncs (Salesforce/HubSpot) and even SEO or email tasks, with ready templates and sandbox testing to speed pilots into production - see the hands‑on Gumloop overview for details.

Integrations with Slack, Zendesk and analytics tools mean a single flow can route a scraped lead, enrich it, and create a HubSpot contact automatically, so a localized campaign can run dozens of A/B tests without manual data wrangling; advanced AI calls use a credit model (20 credits for high‑end models) and complex multi‑step flows can exceed 100 credits, so governance and cost monitoring matter.

For a quick product snapshot and signup options, Gumloop's feature review is practical, and the Gumloop product page outlines the platform's no‑code promise and deployment paths.

Mutiny is the kind of AI‑driven ABM tool Belgian marketing teams need when precision, speed and data privacy matter: it lets teams build 1:1 microsites and personalized landing pages in minutes, surface real‑time account intelligence so sales can prioritise the hottest prospects, and even draft and push tailored LinkedIn campaigns - all without a developer backlog.

The platform highlights GDPR and SOC2 compliance and advertises AI‑powered Account Studio for research and segmentation, making it a practical fit for Belgium's privacy‑sensitive enterprise stacks; see the Mutiny product page for feature and compliance details.

Integrations with CRMs and data pipelines (including a documented Segment destination) let first‑party signals drive dynamic experiences, while playbooks and ABM resources help teams translate experiments into pipeline - imagine turning a target account's visit into a bespoke microsite while an espresso cools, then routing a sales alert with the right asset in hand.

For hands‑on examples of using firmographics to split SMB vs enterprise journeys, Clearbit's Mutiny guide is a useful how‑to.

Start with privacy as strategy: audit what you actually hold, prune to purpose, and bake consent management into every channel so Belgian teams can personalize without risking fines or trust.

Use the GDPR's seven principles - lawfulness, purpose limitation, data minimisation, storage limits, integrity/confidentiality, accuracy and accountability - as a checklist (see Cyberpilot's clear primer on the 7 principles) and adopt a CMP and documented DSAR flows early (Usercentrics' guide is a practical how‑to for marketers).

Pilot one tool from this list with strict vendor diligence, log consent records, and measure outcomes so personalization is demonstrably lawful and effective; pair that experiment with a focused upskill plan like the AI Essentials for Work syllabus so teams learn promptcraft and safe AI use on real campaigns.

Small, governed experiments - imagine a localized ad test that adapts mid‑journey while an espresso cools - build momentum without exposing the brand. Start with an audit, add a CMP, train the team, and scale only when consent, contracts and security checks are rock‑solid.

“The GDPR coming into force required a shift - which is ongoing - in data acquisition strategy, how customer experience is approached, how data is allowed to flow through the marketing ecosystem, and so many other elements of marketing operations.” - Adelina Peltea, CMO of Usercentrics