Work Smarter, Not Harder: Top 5 AI Prompts Every Marketing Professional in Kazakhstan Should Use in 2025

Kazakhstan's 2025 digital scene is a marketer's fast-moving playground: with 19.2 million internet users (92.9% penetration) and 15.7 million social media identities, platforms like TikTok and Instagram now reach mass audiences while mobile-first behavior rules, supported by a median mobile download speed of 53.69 Mbps after a 51.3% year-on-year jump, per the Digital 2025 Kazakhstan internet and social media report data.

Market dynamics are shifting from broad reach to ecosystem-driven conversions - Kaspi.kz is evolving into a full-service hub that folds e-commerce, payments and logistics together - so retail media and in-app formats are rising fast, as highlighted in a recent BYYD analysis of digital marketing in Kazakhstan (2025).

For Kazakh marketers, this means smarter, AI-augmented prompts and mobile-first creative tests are no longer optional; short, localized Kazakh-language assets and measurement literacy are the new baseline.

Metric	Value
Population (Jan 2025)	20.7 million
Internet users	19.2 million (92.9%)
Social media user identities	15.7 million (75.7%)

Kaspi.kz confidently leads the top three in Kazakhstan and is evolving into a full ecosystem - investing heavily in logistics, online supermarkets, and delivery services.

Methodology fused public national datasets, industry reports and agency voices to create prompts that fit Kazakhstan's mobile‑first reality: baseline scale and demographics came from DataReportal's Digital 2025 Kazakhstan - 19.2 million internet users (92.9% penetration), 26.6 million mobile connections and 15.7 million social media identities - while market validation and sector economics were taken from BYYD's synthesis (including PwC e‑commerce figures and marketplace share), and tactical signals came from agency commentary such as MCA CCAR on search disruption and messenger growth; the research prioritized four practical lenses for prompt design - reach (platform ad reach and social scale), speed (median mobile download 53.69 Mbps, up 51.3% YoY), channel economics (marketplaces driving the bulk of e‑commerce) and AI impact on search - and those lenses guided hypothesis formation, KPI selection (in‑app CTR, conversions, and strategies to counter growing zero‑click search), and a testing plan that favors Kazakh‑language, short‑form creative optimized for retail media and in‑app placements.

The 51.3% jump in mobile speeds is the memorable detail that underpins why rich, mobile‑native creatives are now viable at scale across Kazakhstan.

Metric	Value / Source
Internet users	19.2 million (DataReportal)
Mobile connections	26.6 million (DataReportal)
Social media identities	15.7 million (DataReportal)
Median mobile download speed	53.69 Mbps; +51.3% YoY (DataReportal)
E‑commerce sales (2024)	3.439 trillion KZT (PwC, via BYYD)
Marketplaces share of e‑commerce	~91% (BYYD)

First, there is a general trend of declining click-through rates (CTR) in search results. For the top position, the drop is 34.5%, and for organic results, it can be as much as 70%. This is because AI tools like Gemini and Copilot provide answers directly at the top of the results page - and often, that answer is enough for the user. Second, the number of zero-click searches is growing. Around 60% of searches end without a single click to a website, as AI Overviews push ads off the screen. Third, overall search traffic is shrinking due to a shift toward AI chat interfaces. Gartner predicts a 25% drop in traffic by 2026. Until advertising finds its place in AI chats, brands need to double down on contextual advertising and accept a new competitor in the search results - artificial intelligence.

For scalable Kazakh-language ad copy, build prompts that set clear context, ask for platform‑specific variations and include a language‑quality checkpoint: start by specifying “Kazakh (қазақ тілі), short mobile ad, 1–3 headlines, 2 CTAs” and request X tailored versions for Kaspi.kz, Telegram and in‑app placements (narratives like those in Narrato and Meltwater show the value of multiple ad variations and CTA experiments); leverage ChatGPT as a Kazakh tutor to check idiomatic phrasing by using templates from the “10 AI‑powered prompts for language learning” guide and the “Beginner's Blueprint to Learning Kazakh with ChatGPT” to validate vocabulary, tone and grammar; and explicitly ask the model to avoid Kyrgyz substitutions and to flag low‑confidence words after generation, because reporting has shown the model can mix Kyrgyz and Kazakh in replies.

This prompt‑first approach produces mobile‑native, localized short copy fast, plus one concrete habit: always request a human review of the top two variants for cultural fit before scaling across marketplaces and messenger channels.

«If we don't pay enough attention to developing the Kyrgyz language online, in 15 years, we may start speaking and writing in Kazakh, and we won't even notice it,» he explained.

LePont's DCO prompt for Publicis should read like a production brief for an “ad factory”: instruct the system to pull real‑time product and contextual feeds, match each impression to a core customer ID, and assemble a mobile‑first template that adapts aspect ratio, headline and CTA on the fly - so in‑app creatives render the right offer in a fraction of a second.

Ask explicitly for rules that prioritise first‑party signals, weather/location/time triggers and cart or browsing recency, and for multivariate optimization that tests CTAs, images and short copy automatically (Epsilon's explainer on real‑time feeds and scale is a practical model).

Include constraints for mobile UX - concise copy, vertical or square layouts, and fast asset load - and a decision matrix that elevates high‑value or urgency offers for users near conversion.

Finally, require dashboards and rapid learning loops so AI‑driven creative choices are tracked against CTR and ROAS; for mobile app specifics, follow AppsFlyer's mobile DCO best practices and StackAdapt's stepwise setup for templates, feeds and continuous optimization to make every Kaspi.kz or in‑app placement feel personally relevant to the user.

Kaspi.kz retail media prompts should be written like a marketplace playbook: start by reminding the model that Kaspi is a national platform with US$347.9m in online net sales in 2024 and a product mix weighted toward Electronics, so listings must foreground price, stock and category signals to convert at scale - use the Kaspi.kz eCommerce revenue profile as the factual anchor when prioritising top SKUs.

Instruct AI to pull live attributes (product name, SKU, current price, availability, ratings and review snippets) - the exact fields offered by suppliers of Kaspi scraping services - so titles and sponsored placements reflect real-time inventory and margin windows; see practical scraping capabilities in the Kaspi.kz data‑scraping guide.

Add a second prompt step that asks for marketplace‑ready SEO titles, short mobile descriptions and meta copy optimized for conversion, leveraging AI templates similar to those used by partners like Kaspi's superapp strategy to keep listings aligned with in‑app UX.

the “so what” is simple - when listings update with live price and review signals, sponsored slots turn browser attention into faster checkout.

Metric	Value (2024)
eCommerce net sales	US$347.9m
Global rank (net sales)	#99
Main country	Kazakhstan
Main category	Electronics

Telegram is a must‑test channel for Kazakhstan's mobile‑first marketers because it blends privacy, high intent and conversational touchpoints - perfect for Kaspi.kz shoppers and messenger‑native funnels - so prompts should treat ads as micro‑conversations: ask for a 160‑character sponsored message plus a follow‑up bot script, an invite link for channel growth, and a lightweight mini‑app or chatbot flow to capture intent and push quick conversions.

Start campaigns with the platform's minimum CPM and target one donor channel at a time, then scale winning channel+bot combinations while using language and city‑specific channel hacks to approximate local reach (use channel topics and invite links to track quality).

Practical setup details and format rules are well explained in Magnetto's beginner guide to Telegram Ads, while targeting and creative testing tactics appear in PropellerAds' hands‑on playbook - both essential references when building Kazakh‑language prompts that pair a punchy headline with a bot‑driven follow‑up that feels native to the chat.

Think of each sponsored message as a pocket‑sized elevator pitch: short, urgent, and designed to start a conversation that converts.

Telegram Ad Detail	Value / Note
Ad text limit	160 characters (sponsored messages)
Minimum CPM	0.1 TON
Channel / bot eligibility	>1,000 followers / 1,000 monthly active users
Initial TON deposit	20 TON (minimum)

“Telegram Ads represent a unique opportunity to connect with an audience that values privacy and meaningful interactions.” – Digital Marketing Expert, Sarah Collins

For BIRGE TV's online‑cinema placements, write prompts that treat each asset as a two‑part product: a short, culturally tuned Kazakh‑language script that reads naturally on mobile, plus market‑ready Kazakh captions and metadata so viewers find and follow through - request variations for TV series, films and short clips and ask the model to output subtitle-ready text that matches common captioning formats and competitive delivery timelines (see professional professional Kazakh subtitling services for scope and quality benchmarks).

Pair that with a link to mobile‑first creative templates (for example, mobile-first Canva AI creative templates) so visuals and captions arrive synchronized; the practical payoff is simple and memorable - tightly localized scripts plus accurate Kazakh subtitles turn fleeting scrolls into meaningful, measurable watch time.

"We are 100% satisfied with your services!" - Balint M., HBO

Actionable next steps for Kazakh marketers are clear: treat mobile as the primary battleground, lean into marketplace retail media and Telegram funnels, and make Kazakh‑language, short‑form assets non‑negotiable - DataReportal shows 19.2 million internet users and 15.7 million social identities, while BYYD highlights marketplaces capturing ~91% of e‑commerce and Kaspi.kz moving toward a full ecosystem - so prioritize live SKU feeds, price-and-review‑first listings, and in‑app creatives that load instantly on faster networks (mobile download speeds jumped 51.3% YoY).

Test dynamic creative and DCO rules against unit economics, use contextual buys to defend against AI‑driven zero‑click search, and run tight learning loops (start with small experiments on Kaspi retail slots and Telegram bots).

For teams that need practical prompt and AI workflow skills, the AI Essentials for Work bootcamp is a hands‑on short program to turn these tactics into repeatable systems.

Start with one measurable goal (in‑app CTR or ROAS), build a Kazakh copy + subtitle checklist, and iterate - this market rewards speed, localization, and measurable hypotheses over broad reach alone.

Metric	Value / Source
Internet users	19.2 million (DataReportal)
Social media identities	15.7 million (DataReportal)
Marketplaces share of e‑commerce	~91% (BYYD / PwC)
Median mobile download speed	53.69 Mbps; +51.3% YoY (DataReportal)

“Reach is no longer enough; brands are building funnels, calculating unit economics, and demanding concrete results.” - Anton Ayrikh, Initiative Media Kazakhstan