Top 10 AI Tools Every Marketing Professional in Viet Nam Should Know in 2025

AI has moved from experiment to marketing staple in Viet Nam: roughly 89% of businesses are weaving AI into marketing plans and 78% of online Vietnamese have used an AI platform in the last three months, with Gen Z leading adoption at 86% - signals that hyper‑personalisation, faster campaign ideation and measurable efficiency gains are now table stakes for local teams (see Decision Lab - State of Consumer AI in Vietnam 2025 and Invest Vietnam - Vietnam's AI Growth Landscape in 2025).

That momentum matters for marketers because it raises expectations for personalised journeys across e‑commerce and social channels even as SMEs wrestle with integration costs and skill gaps; market research shows about 73% of companies have integrated AI into operations and marketing use is already widespread.

2025 is a turning point as government strategy and private investment scale localised tools and data infrastructure, so marketers who pair strategy with hands‑on skills (for example, Nucamp's AI Essentials for Work bootcamp) will convert AI hype into higher ROI and real competitive advantage.

Metric	Value	Source
Online users who used AI (last 3 months)	78%	Decision Lab - State of Consumer AI in Vietnam 2025 report
Businesses using AI in marketing	89%	WARC - How Vietnam's marketing landscape is evolving with AI
Companies integrated AI into operations	73%	ITviec - Key summary of Vietnam AI adoption and IT hiring report
Why 2025 matters	Market acceleration & localisation	Invest Vietnam - Vietnam's AI Growth Landscape in 2025

Selection focused on Vietnam realities: reach, local performance and measurable ROI - not novelty alone. Priority went to platforms already used widely by Vietnamese (ChatGPT 81%, Gemini 51%) and to tools people actually pay for (55% of users hold subscriptions), since adoption and willingness to pay are strong proxies for scale and integration potential (see Decision Lab Vietnam consumer AI market report (2025)).

Equally important was localisation and satisfaction - homegrown AI Hay scores high on user happiness - and evidence of real workflow gains in local content ecosystems, where creators report AI cutting video production from eight–ten hours to about two, a vivid reminder that time saved converts directly to margin and scale (see VnExpress report on Vietnamese content creators using AI).

Additional filters included cost and SME fit, integration with common social and commerce channels, and alignment with national AI and digital‑literacy initiatives and market size signals from industry reports, producing a practical, Vietnam‑first shortlist of tools marketers can test and deploy fast (see Ken Research Vietnam artificial intelligence market report).

Selection Criterion	Vietnam Evidence	Source
Usage & task fit	ChatGPT 81%, Gemini 51%; 55% pay for subscriptions	Decision Lab Vietnam consumer AI market report (2025)
Local satisfaction & policy readiness	AI Hay high satisfaction; government AI strategy and digital literacy campaigns	Decision Lab Vietnam consumer AI market report (2025)
Market scale & industry signals	Vietnam AI market context and growth drivers (market size, major players)	Ken Research Vietnam artificial intelligence market report
Real-world efficiency	Creators report production time dropping from ~8–10 hours to ~2 hours using AI	VnExpress report on Vietnamese content creators using AI

“Thanks to AI, the time to create a video has dropped from between eight and 10 hours to about two hours.” - VnExpress

ChatGPT remains the go‑to engine for Vietnamese marketers who need fast, reliable research, translation and idea generation: Decision Lab finds ChatGPT used by 81% of online AI users and singled out for translation, research and professional tasks, making it ideal for drafting Vietnamese ad copy, localised briefs and multi‑channel campaign outlines that respect tone and nuance (see Decision Lab - Decision Lab State of Consumer AI in Vietnam 2025 report and the Decision Lab Connected Consumer Report Q1 2025 findings).

With 55% of users subscribing and 67% citing time‑savings as a key motivator, teams can turn an afternoon briefing into a draft‑ready campaign in minutes; the trick for VN marketers is pairing ChatGPT's speed with local checks for cultural fit and platform style so copy performs across TikTok, Zalo and Facebook where discoverability is shifting in 2025.

“The way Vietnamese consumers interact with technology is changing rapidly, and AI is at the heart of that transformation. This opens a whole new layer of brand interaction, where discoverability and usefulness within AI environments will define relevance.” - Mr. Thue Quist Thomasen, CEO of Decision Lab

Predis.ai is the kind of all‑in‑one social engine that Vietnamese marketers - especially small teams, creators and e‑commerce brands - can use to turn a single prompt into ready‑to‑post captions, carousels, ads and short UGC‑style videos in seconds, then schedule them across channels without juggling apps; the platform advertises AI ad and UGC video generation plus built‑in scheduling to

scale your content output 10x

and carries strong user scores (rated 4.8/5 on Shopify, G2 and Trustpilot with 3k+ reviews) (see Predis.ai official website for AI social content and the detailed feature breakdown at Predis.ai features - AI content workflow details).

Its strengths for VN workflows are clear: multi‑format output (images, carousels, Reels/Shorts), brand kits and basic competitor analysis to keep messaging consistent at scale, plus multi‑language support for regional campaigns.

Realities to plan for include editable but sometimes generic output that needs a human pass for tone and CTAs, and a freemium limit (15 AI posts/month with a watermark) before paid tiers - making Predis a powerful creative accelerator for SMEs and solo creators, not a full replacement for a strategist or agency.

Feature	Notes / VN fit
Predis.ai formats - AI social content formats	Posts, carousels, images, short videos (Reels/Shorts) & captions - good for TikTok, Instagram, Facebook campaigns
Predis.ai workflow - generation and scheduling features	Generation → scheduling → analytics in one tool; direct publishing and AI‑suggested times
Free & Pricing	Free plan: 15 AI posts/month with watermark; Lite $27, Premium $36, Enterprise $212 (USD) - scales for small teams to agencies
Limitations	Outputs often need human editing for emotion, CTAs and polish; better as an accelerator than a creative replacement

Customers.ai packages multi‑platform chat marketing into a Vietnam‑ready toolkit: a visual, drag‑and‑drop bot builder that writes one funnel and runs it across Facebook Messenger, native web chat and SMS (so leads can be captured before the bot even says “hi”), a unified inbox and mobile apps for real‑time live‑takeover, plus integrations with Facebook Ads, Zapier and WordPress plugins that match common VN workflows - making it practical for SMEs and creators who need 24/7 lead capture and quick ROI. The platform also offers visitor‑identity pixels and Klaviyo integrations to supercharge email flows and retargeting, and a freemium tier with paid plans (PRO from about $21.75/mo, PRO Unicorn and Team for agencies) so teams can test then scale without heavy upfront cost; see full feature notes at the Customers.ai chatbot hub for demos and templates and the Customers.ai official website for more details.

Feature	Why it matters for VN marketers
Customers.ai OmniChat multi‑channel chatbot	One chatbot works in Messenger, SMS & web chat - broad reach where Vietnamese audiences live
Unified inbox & mobile apps	Centralises conversations and enables fast live‑takeover across devices
Pricing & setup	Free tier + PRO (~$21.75/mo), PRO Unicorn ($51) and Team ($299) - quick install and templates speed time‑to‑value

“Our Facebook ad campaign and sales funnel using Customers.ai bots resulted in revenue over 130K EURO for an ad spend of 300 EURO. That is over 430X of ROAS.” - Customers.ai testimonial

Hootsuite's OwlyWriter AI is a practical fit for Vietnamese marketing teams that need faster ideation, reliable scheduling and performance signals in one dashboard - generate caption variations and hashtags, pull in trend‑fronted ideas with OwlyGPT and drop them straight into Hootsuite's Composer and calendar so a single editor can queue posts for Instagram, Facebook, X, TikTok, LinkedIn and more without hopping between tools; the platform also recommends optimal publish windows based on your account history and surfaces deep metrics in Hootsuite Analytics so teams can A/B test captions and posting times with confidence (see OwlyWriter AI for social captions and ideas and the help note on scheduling at recommended times).

A practical detail that matters: AI captions use a token model (300 tokens renew monthly) and are integrated with approval workflows so local brands keep control while scaling content output - perfect for small teams that need to post more, not hire more.

“OwlyWriter AI's magic sauce is in the prompts and formulas we've developed to generate quality social content you can use on your next post.” - Natalia Williams, Hootsuite (reported by CMSWire)

Canva and similar AI‑assisted creative platforms give Viet Nam's lean marketing teams a practical way to keep visual identity tight while scaling output: think brand kits, template systems and quick variant generation that let local teams test creatives across Google, Facebook and marketplace listings without rebuilding every asset from scratch.

The real payoff in VN comes when these tools are paired with Vietnam‑specific prompts and content rules - use the Nucamp AI Essentials for Work syllabus: AI content generation in Vietnamese to preserve brand voice and the Nucamp Writing AI Prompts course: Top 5 AI prompts brief to turn creative ideas into paid‑ads‑ready visuals and copy that move ROAS. For marketers negotiating salaries or shifting roles, mastering these workflows also strengthens bargaining power and career mobility - see the Nucamp Job Hunt Bootcamp syllabus on hiring and salary trends for practical next steps - so the memorable outcome is simple: smarter, faster creative work that keeps brands on‑message across Shopee, Facebook and local channels while teams level up their AI skills.

ContentStudio is the practical, all‑in‑one AI assistant Vietnamese marketers can use to speed copy for ads, product pages, blogs and social posts without juggling a dozen apps: its AI Writing Assistant and AI Caption/Hashtag generators produce platform‑optimised copy and image prompts in seconds, the visual content calendar and multi‑network scheduler publish to Facebook, Instagram, TikTok, Google Business and more, and built‑in analytics close the loop so teams can A/B test headlines and measure ROI quickly (the platform is trusted by 14,500+ customers and case studies show real workflow wins - Webeing reported a 72% decrease in delivery time).

For SMEs and agencies in Viet Nam that need consistent brand voice across marketplaces and social channels, ContentStudio's custom prompts, chat history and mobile apps let small teams punch above their weight while keeping approvals and reporting tightly controlled; try the ContentStudio AI assistant for a demo or the main product page to compare plans and feature sets for your stack.

Feature	Why it matters for VN marketers
ContentStudio AI Writing Assistant & Caption Generator	Create ad copy, blog excerpts and multiple caption variations in seconds - fast turnaround for Shopee, Facebook and TikTok campaigns
Multi‑platform scheduler & visual calendar	Plan and publish across major networks from one dashboard to keep small teams consistent and fast
Analytics, approval workflows & integrations	Measure performance, maintain brand control and connect to CMS/CRM tools used by local agencies

“ContentStudio is better than the big boys. I love the way all of the social/content marketing modules are tightly integrated.” - Dennis Lewis, Advisor at Image Protect

Segmenting and personalising at scale starts with one tidy truth: your customer lives across dozens of touchpoints, and a Customer Data Platform (CDP) stitches those fragments into a single, usable profile so marketing stops guessing and starts acting - think website visits, Facebook ads, email opens and live‑chat history all mapped to one customer ID and ready for real‑time activation.

For Vietnamese teams wrestling with fragmented stacks and rising expectations for tailored journeys, a CDP becomes the practical hub to build better audiences, reduce wasted ad spend and deliver timely, contextual messages that feel local and relevant; see Segment CDP primer: how customer data platforms centralize customer data and Tealium guide to identity resolution and privacy-first activation for deeper how‑tos.

Start small with a proof‑of‑concept that resolves identities, enriches profiles and pushes audiences back into ads, email and onsite experiences - when those pieces click, the reward is concrete: sharper targeting, fewer irrelevant messages and measurable lift in conversion and retention.

Key CDP Benefit	What it delivers
Segment CDP: Unified customer profiles	Combine data from web, ads, email and chat into a single source of truth for personalization
Tealium: Real‑time activation and segmentation	Build audiences and push them to channels for timely, automated campaigns
AWS overview: CDP compliance & governance	Centralise consent, data access and retention to meet privacy requirements

“Customer Data Platforms are packaged software that helps companies solve a huge and growing problem: the need for unified, accessible customer data… With careful planning, a CDP will provide the foundation your company needs to meet customer expectations for exceptional personalized experiences.” - David Raab, Customer Data Platform Institute

For Vietnamese marketers who must balance seasonal demand, limited inventory and fast‑moving promotions, DataRobot turns predictive analytics from a specialist task into an operational advantage: automated time‑series forecasting helps teams model seasonality, calendar events and “known‑in‑advance” promotions so staffing, stock and ad budgets align with real demand, while model‑based marketing attribution allocates spend where it actually moves revenue rather than guessing (see the DataRobot guide to AI‑powered time series forecasting at AI‑powered time series forecasting - DataRobot guide and the DataRobot model marketing attribution accelerator documentation at Model marketing attribution accelerator - DataRobot docs).

The platform scales: segmented and multi‑series models can forecast thousands of SKUs or stores in parallel (one real example shows a single SKU across sizes, colours and 5,500 stores producing millions of predictions), so Vietnamese e‑commerce teams can move from broad coupons to precision offers and measurable lift.

Integrations and MLOps mean predictions feed straight into CRMs and ad platforms, with governance, drift monitoring and explainability to satisfy auditors and local compliance.

The practical payoff for VN brands is concrete - fewer stockouts, smarter promo timing and higher conversion per ad dong - plus a no‑code path that lets analysts and campaign managers ship forecasts without waiting for heavy engineering cycles (see DataRobot integration with Google BigQuery for time series forecasting at DataRobot + Google BigQuery integration for forecasting).

DataRobot capability	Why it matters for Vietnamese marketers
Time‑Series Forecasting	Predict demand by SKU/store, model seasonality and calendar events to reduce stockouts and optimize staffing
Marketing attribution models	Estimate channel lift and reallocate budget to the tactics that drive measurable revenue
No‑code segmented modeling	Build many store/SKU forecasts in parallel - useful for SMEs and regional teams without deep data science resources
MLOps & explainability	Deploy predictions to CRM/ads, monitor drift and produce audit‑ready documentation for governance

AdRoll is a practical programmatic partner for Vietnamese marketers who need to recapture window‑shoppers across devices: its dynamic retargeting tools show the exact products people viewed (or complementary items), which AdRoll reports can deliver roughly 2x higher click‑through rates and about 50% lower cost‑per‑acquisition than static ads, a concrete efficiency win for tight budgets; the platform also supports cross‑channel delivery (display, social and email) and mobile app retargeting - AdRoll notes mobile campaigns can lift CTRs substantially - so teams can follow customers from Facebook and Google to in‑app moments without rebuilding audiences.

Best practices that translate directly to Viet Nam include careful audience segmentation, strong product images and creative rotation to avoid ad fatigue, frequency caps and exclusion lists for converted users, plus tying pixels and product feeds into Google/Meta for dynamic layouts and seamless measurement (see AdRoll's dynamic retargeting best practices guide and the retargeting primer and setup guide for setup and optimization).

The memorable payoff is simple: when a lost visitor sees the exact item they browsed in a well‑timed, personalised ad, conversion windows shorten and ROAS improves - making retargeting a pragmatic step for any VN D2C or e‑commerce team ready to squeeze more value from existing traffic via automation and testing.

AdRoll capability	Why it matters for VN marketers
Dynamic retargeting (product feed + creative)	Shows exact products viewers saw → ~2x CTR, ~50% lower CPA vs static ads
Cross‑channel delivery (display, social, email, mobile)	Keep brands top‑of‑mind across users' preferred platforms and apps
Audience segmentation & frequency caps	Reduce waste, avoid ad fatigue and focus spend on high‑intent visitors
Mobile app retargeting & deep links	Re‑engage app users with personalized creatives and seamless in‑app journeys (higher CTRs)

Homegrown AI Hay has become a distinctly Vietnamese entry point to AI for younger audiences and knowledge seekers, sitting just behind global leader ChatGPT in local satisfaction (about 47% in Decision Lab's State of Consumer AI in Vietnam 2025) and earning attention as a Q&A‑first social AI that matches local language, slang and trend signals; the platform's rapid scale - reported figures include roughly 15 million downloads and over 100 million monthly Q&A interactions - shows how a culturally fluent experience can turn AI into a youth‑focused discovery channel rather than a cold utility (see the Decision Lab report and the profile of AI Hay's rise).

For marketers, AI Hay matters because it surfaces trending topics, serves learning and news updates, and plugs into Gen Z's high adoption (Gen Z reports 86% AI usage in the same survey), so campaigns that tap into AI Hay's conversational, community‑driven format can reach younger users where they already learn and share.

Metric	Value	Source
User satisfaction (AI Hay)	47%	Decision Lab State of Consumer AI in Vietnam 2025 report
Downloads	~15 million	EvriMagaci: Vietnamese AI Hay Surges Ahead of Global Rivals
Monthly Q&A interactions	~100 million	EvriMagaci profile of AI Hay growth and interactions

Choosing, integrating and governing AI in Viet Nam is less about chasing every shiny feature and more about practical steps that deliver measurable ROI: start with proof‑of‑concepts that target clear pain points (retargeting, forecasting, creative automation) and evaluate tools for local language support, cost, and easy integrations - remember that roughly 89% of businesses already put AI in marketing plans and 78% report medium‑to‑high adoption, so the bar for execution is high (see the WARC analysis of Vietnam's AI adoption).

Pair those pilots with deliberate upskilling and partnerships - Decision Lab finds many firms are investing in training and hybrid in‑house/partner models to close skill gaps - and document data flows, consent and model monitoring from day one to avoid costly rewrites later (see Decision Lab findings on AI integration).

For teams that need a practical entry point, a structured program such as the Nucamp AI Essentials for Work syllabus teaches prompt design, tool selection and workplace use‑cases in 15 weeks - so the vivid payoff is simple: with a small, governed pilot and trained people, Viet Nam brands can turn AI from a buzzword into predictable lift in reach, relevance and revenue (for example, personalised Tet campaigns and predictive promos that reduce stockouts).

Focus	Action for VN teams	Source
Start small	Proof‑of‑concepts on one channel or SKU to prove ROI	WARC analysis of Vietnam's AI adoption
Build skills	Structured training + partner model to close gaps	Decision Lab findings on AI integration
Governance	Document data, consent, monitoring and model drift plans	Decision Lab findings on AI integration

“AI is transforming the way we understand and engage customers. Advanced machine learning algorithms can uncover hidden patterns and predictive insights from vast amounts of customer data, enabling marketers to develop more accurate segmentation, personalise experiences at scale, and optimise targeting.” - Alec Foster, Responsible AI subject matter expert at MMA (reported by Decision Lab)