Top 10 AI Tools Every Sales Professional in Singapore Should Know in 2025

For sales professionals in Singapore in 2025, AI is a strategic accelerant: government funding, industry hubs and fast-growing tooling are turning generative models and CRM intelligence into everyday drivers of lead scoring, forecasting and hyper‑personalised outreach.

EDB's quarter‑one round‑up highlights around EDB Singapore AI training opportunities and GenAI projects (Apr–Jun 2025) set to roll out across sectors, while ICLG market update on AI impact in fintech (2025) projects Singapore's AI market scaling rapidly (USD 4.64 billion outlook).

For sales teams the imperative is practical skill-building - courses like Nucamp's AI Essentials for Work bootcamp (practical AI skills for work) teach prompts, workflows and use cases that turn AI from a buzzword into faster pipeline insights and repeatable competitive advantage.

"To support this strategy and further catalyse AI activities, I will invest more than $1 billion over the next five years into AI compute, talent, and industry development." - Prime Minister Lawrence Wong

Selection for the Top 10 was pragmatic and Singapore‑centred: with more than 1,300 AI sales tools flooding the market and a projected AI sales market of roughly USD 4.9 billion by 2025, the methodology prioritised clear business outcomes over buzz - tools were scored on pipeline impact (lead lift, conversion and forecast accuracy), CRM and workflow integration, role‑fit (SDR, AE, manager), and local viability in Singapore's fast‑scaling AI ecosystem.

Starting from category leaders identified in Skaled's guide to AI sales tools, candidates were filtered for demonstrable ROI (examples include up to 50% more leads, 25% higher conversions and 30% forecast accuracy gains), low overlap with existing stacks, and realistic adoption paths using a phased rollout framework (audit → align use cases → train → measure).

Local context mattered: preference went to platforms or partners that can tap Singapore's startup density, government support and talent pipeline noted by AI News Hub, because a tool that integrates with local vendors and agencies is easier to operationalise.

The result: a compact shortlist that cuts through the noise - think scalpel, not duct tape - for measurable sales uplift in Singapore's market.

Metric / Criterion	Value / Purpose
Estimated AI sales tools (2025)	1,300+ (market breadth)
AI sales market size (2025)	USD 4.9 billion (Skaled)
SG government AI funding	SGD 1 billion (AI News Hub)
Typical benefits used to score tools	Up to 50% more leads; +25% conversions; +30% forecast accuracy (Skaled)

Salesforce Sales Cloud's Einstein turns enterprise CRM data into everyday sales decisions: built‑in Einstein Lead Scoring and Opportunity Scoring automatically rank which accounts and deals deserve attention, so reps always know what to work on first and managers get more reliable forecasts (Sales Cloud Einstein lead and opportunity scoring documentation).

The AI layer surfaces win probability, suggests next best actions, and even automates data capture and de‑duplication to keep records usable - features that cut time spent on admin and sharpen outreach timing and messaging, as explained in a practical review of Einstein's capabilities (Bounteous review: Einstein AI for Salesforce Sales Cloud).

Implementation requires preparation - Enterprise/Performance/Unlimited editions, clean historical data and volume thresholds - but once configured Einstein adapts (and can even recalculate scores when something simple changes, like adding a third contact to an opportunity, which can catapult a deal up the priority list) (Implementation checklist for Einstein lead and opportunity scoring).

For Singapore teams already on Sales Cloud, Einstein is a pragmatic path from data to action without stitching together separate point solutions.

HubSpot Sales Hub is the CRM‑first option for Singapore teams that want AI‑assisted outreach without stitching together a dozen point tools:

its AI knows when to reach out, what to say, and how to engage,

with Breeze prospecting agents, AI guided selling, conversation intelligence and an integrated CPQ that speeds quoting and closes deals faster (HubSpot Sales Hub features).

For fast‑moving SMBs in Singapore the appeal is practical - easy onboarding, built‑in meeting schedulers and email templates that scale across sellers - so paying for a few paid seats often unlocks outsized returns (HubSpot cites customer wins like 35% more deals closed and a 167% boost in time efficiency).

Pricing and seat models matter locally: Singapore teams should compare seat‑based tiers and onboarding fees and consider currency effects when budgeting (HubSpot pricing in Singapore), while tapping HubSpot's APAC resources can supply regional playbooks and templates tailored to Singaporean buyers (HubSpot Asia Pacific).

The bottom line: Sales Hub lets consultative reps keep selling high‑value deals while AI handles repetitive outreach - think of it as a sales co‑pilot that turns data into action, not another admin burden.

Sales Hub Tier	Typical starting price (per seat)
Free	$0
Starter	$15–$20/month per seat
Professional	~$100/month per seat
Enterprise	~$150/month per seat

Gong's conversation and revenue intelligence converts every call, email and web meeting into deal‑level signals and coaching moments - turning unstructured speech and video into a searchable 360° view that helps managers spot at‑risk deals (for example, missing activity for 14+ days), replicate winning discovery behaviour, and short‑circuit guesswork with AI‑driven summaries and Call Spotlight highlights; see Gong conversation intelligence overview and features for the feature set and use cases.

For Singapore teams this matters in practice: large enterprises and regulated buyers benefit most, but Gong's legacy architecture can demand months of RevOps effort and significant licensing spend, so bench the benefits against local data‑residency and compliance checks and the real cost of adoption - implementation complexity and hidden platform fees are common trade‑offs highlighted by independent reviews such as this Gong pricing and setup trade‑offs independent review.

The upshot: Gong can be a powerful single source of truth for coaching and forecasting, but in Singapore's tight talent and compliance landscape it's a tool that needs a clear adoption plan and executive sponsorship to deliver predictable pipeline lift.

Fact	Detail
Positioning	Conversation & revenue intelligence for enterprise sales
Customers	4,500+ (Gong)
Typical per‑user cost	~$250/month + platform fees (reported)
Operational notes	Complex implementation; processing delays reported (20–30 min)

"Gong insights help us learn, train our reps, and - most importantly - provide a better service to our customers and prospects." - Paul Santarelli, Chief Sales Officer, PitchBook

Salesloft's Cadence is a practical fit for Singapore teams that need to cut through crowded inboxes and reach buyers on their terms: it unifies email, calls, SMS and social into one workflow, enriches contacts and auto‑syncs every interaction to your CRM so reps spend less time on data entry and more time closing (AI Email Agents and account agents can turn hours of account research into minutes).

With 200+ integrations - including LinkedIn InMail and Vidyard - and automation rules that enroll hot leads and reschedule steps automatically, Cadence helps prioritise the right buyers, personalise at scale, and lift engagement (Salesloft reports a 4.7x engagement improvement) while mobile and calendar integrations keep meetings moving.

For teams that want repeatable, persona‑based outreach, the REGIE and Common Room integrations make it easy to build and import proven cadences and "add prospects to personalised outbound cadences with the click of a button", turning signal into action fast; see Salesloft's Cadence Channels and the Salesloft + Common Room integration for examples and demos.

Fact	Detail
Cross‑channel integrations	200+ (LinkedIn, Vidyard, calendars)
Reported engagement lift	4.7x improved engagement
Faster close	~2.5x faster time to close (reported)

"It's been cool to see going from virtually nothing - or even in the case of Cadences, complete chaos/the Wild West - to structured, standardized best practice approaches in several different parts of the process or the business and our processes using Salesloft." - Mizelle Hornilla, Business Transformation Manager

Clari makes pipeline intelligence feel like a live dashboard for Singapore revenue teams: its Time Series Data Hub time‑stamps every CRM field (every 15 minutes) to surface deal health, flag at‑risk opportunities and recommend where to focus coaching and coverage so finance and sales stop debating numbers and start acting on signals.

That relentless visibility - paired with AI that triangulates history, rep behaviour and activity - turns forecasting from a last‑day scramble into a predictable operating rhythm that helps managers spot pipeline shortfalls early, right‑size hiring and defend budgets.

For Singapore companies weighing regional fit, Clari's APAC push and local footprint make it a pragmatic option to stitch CRM, engagement and revenue ops together; see Clari's guide to practical forecasting best practices for teams moving off spreadsheets and the announcement on Clari's APAC expansion for regional context.

Fact	Detail
Time Series Data Hub	Tracks CRM fields every 15 minutes (Clari)
APAC presence	4,000+ users in APAC; regional expansion investments
Customers / Revenue under management	1,500+ customers managing ~$5T in revenue
Reported forecast accuracy	Customers report forecasts within ~2–4% (Clari claims)

“The accuracy of our forecasts has increased tenfold, consistently landing within 3–4% every quarter for the last two years.”

6sense is built for ABM-heavy GTM teams in Singapore that need to turn anonymous signals into a prioritized list of accounts worth chasing: it stitches first‑party website and CRM activity together with third‑party feeds (G2, Bombora, TrustRadius), uses a proprietary Company Graph to deanonymise site visitors (cookies, IPs, mobile IDs) and scores accounts with AI so sellers know which accounts to call first and when to pounce.

The platform also doubles as an ad DSP and dynamic audience manager - syncing segments to LinkedIn and programmatic channels and integrating with CRMs and engagement tools like Salesloft - so marketing and sales can run coordinated plays and measure attribution.

Caveats matter for Singapore teams: 6sense gives deep account‑level intent but not contact‑level names until a prospect “raises a hand” (so pairing it with contact‑level ad tools can close that gap), and results depend on strong CRM hygiene and training.

In short: 6sense helps save reps from chasing low‑probability accounts and focuses limited time on in‑market buyers - like turning anonymous web noise into a short list that your BDRs can realistically work this week.

Read a practical take on its account vs contact limits and pairing options at Influ2 account vs contact limits analysis, or explore Bombora intent data enrichment for 6sense.

Capability	Detail
Data scope	Account‑level intent (first‑party + G2, Bombora, TrustRadius)
Deanonymisation	Company Graph maps cookies, IPs, mobile IDs to companies
Activation	DSP & multi‑channel ads; LinkedIn, display, video
Integrations	CRM & martech (Salesforce, HubSpot, Salesloft, Marketo, Outreach)
Key limits	No contact‑level intent until form fills; data hygiene & cost/learning curve

“With 6sense and Folloze, we personalize against various factors including buying stage, persona, and segment dynamics. This creates immediate relevance, prioritizes downstream actions, and accelerates campaign performance.” - Melinda Monaco

For Singapore merchants selling online, Shopify's commerce‑first AI stack - Shopify Magic for content and Sidekick as an in‑admin AI assistant - turns tedious store ops into immediate action: generate SEO‑friendly product descriptions, draft email subject lines, spin up hero images and even ask natural‑language questions about sales performance from the mobile app, so what used to take days (or a photographer and copywriter) can now take minutes.

Because Sidekick lives in the Shopify admin and can act on your store data with your approval, Singapore teams can fix low stock alerts, create discounts, or build customer segments without switching tools, while Magic's content features are included for merchants on paid Shopify plans (basic plans start at US$29/month).

For sellers juggling peak hours and tight margins, that translates into faster campaigns, lower outsourcing costs and more time selling - pairing Sidekick with automation platforms like MESA extends those actions across your wider tech stack when needed.

Learn more about Shopify Magic and how Sidekick works in the admin with this Shopify Magic and Sidekick overview.

Capability	Detail
Content generation	Product descriptions, emails, FAQs via Shopify Magic (in‑admin)
Image generation	AI images on demand (Sidekick can create up to 5 images per prompt)
Actionable admin	Sidekick can draft or execute tasks (create discounts, segments) with approval
Availability & cost	Magic features included for merchants on paid Shopify plans (basic from US$29/month)

“It just blew my mind how fast I could create amazing product descriptions.” - Mikey Moran, CEO, Private Label

For Singapore teams that regularly pitch to boards, VCs or C‑suite buyers, Prezent is worth a close look: its in‑app questionnaire asks about audience and message, then analyses a library of 50,000+ decks to recommend a tailored storyline and spin up a full pitch with content and image blocks in seconds - ideal when a last‑minute investor intro lands on a tight schedule (Prezent pitch deck tool review on Shorthand).

Designed for executive audiences, the output leans formal and presentation‑ready, and the product pairs automated deck creation with learning: gamified modules teach advanced presentation skills so reps don't just get slides, they get rehearsal guidance too.

Trials are available but pricing is gated behind sales - so Singapore enterprises should pilot Prezent on a real use case (board review, tender pitch, or investor update) to judge fit and brand control before rolling it out across sales teams.

For teams that want more slide‑by‑slide control alongside quick generation, comparing Prezent to balanced builders like Decktopus AI presentation generator website is a practical next step.

DialpadAI brings real‑time voice transcription, live sentiment and on‑call coaching to Singapore sales teams - think “the best secretary you never had” that types while you focus on the conversation and then drops an AI Recap to attendees after the call.

Its Real‑Time Assist (RTA) cards and AI Playbooks cue sellers with suggested questions and objection responses, automated action items and post‑call summaries that cut admin and speed follow‑ups; built‑in CRM connectors (Salesforce, HubSpot, Zoho and more) and a sales dialer mean calls, notes and analytics sync without manual entry.

For GTM teams in Singapore the payoff is practical: post‑call efficiency and coaching lift (Dialpad cites +50% post‑call efficiency and +75% coaching efficiency) plus features for contact centres like live call monitoring and searchable transcripts.

Before you roll it out locally, confirm Dialpad AI country and language support and admin controls in the Help Center so compliance and accent coverage match Singapore needs - try a product tour to see live transcription and RTA in action (Dialpad real‑time voice transcription feature, Dialpad Sell AI sales platform and ROI, Dialpad AI availability and Help Center).

Fact	Detail
Real‑time transcription	Built‑in, live transcript and searchable recordings
On‑call coaching	RTA cards, AI Playbooks, live sentiment monitoring
Reported ROI	+50% post‑call efficiency; +75% coaching efficiency; 22% lower rep attrition
Integrations	Salesforce, HubSpot, Zendesk, Outreach, Zoho (CRM & analytics)

"We love the transcription service with Dialpad. We transcribe calls, find opportunities for improvement, and have been effectively doubling the demos-to-calls ratio with better analytics and more sophisticated analytics." - Scott Hansen, Founder and CEO of LeadSigma

Databox is a practical win for Singapore sales teams that need a single, no‑code place to turn scattered data into fast, actionable insight: connect 130+ integrations, pick a prebuilt template and get AI‑generated performance summaries, anomaly alerts and forecasts that surface which deals or channels need attention now - perfect when a Singapore AE needs to pivot mid‑week and see the effect across dashboards on a phone, TV or even an Apple Watch during the commute.

Its DIY approach (no analysts or heavy engineering required) means RevOps-light teams can build Databoards, automate reports and set goals without becoming a BI bottleneck; Growth tier features include AI summaries, row‑level drilldowns and forecasting, while a 14‑day free trial lets teams test templates and alerts on real pipeline data.

For companies balancing speed, limited headcount and multi‑channel reporting across APAC, Databox blends clarity with practical AI so data drives the next sales move, not another spreadsheet.

Fact	Detail
Integrations	130+ cloud sources
Customers	20,000+ businesses
Metrics tracked	70M+ metrics
AI features	AI Performance Summaries, Forecasts, Anomaly Detection
Try before you buy	14‑day free Growth plan trial

“One of my directors has spotted trends and rewritten and refilmed advertisements in a matter of days, because of what we were seeing in the dashboards. And rewrote a new release with the new launch strategy and completely turned around returns on investment.” - Andrew Campbell, Marketing Analyst & Technology Manager at Harmon Brothers

Final decisions about AI for Singapore sales teams come down to three practical moves: pick one high‑value pilot, make data and governance non‑negotiable, and invest in people so wins scale - start with a tightly scoped use case (Business+AI recommends 1–3 month pilots that prove impact), measure clear KPIs (time saved, lead conversion or forecast accuracy) and only then expand; tap IMDA's guidance and GenAI sandboxes for testing and grant support while ensuring PDPA and the Model AI Governance Framework are followed (Business+AI guide: Choosing the Right AI Tools for Singapore Small Businesses, IMDA Model AI Governance Framework & GenAI Sandboxes).

Upskilling is the multiplier - programmes that teach prompt design, prompt‑to‑workflow handoffs and practical tool use reduce pushback and shorten time‑to‑value; for teams wanting job‑ready, applied training, Nucamp's AI Essentials for Work bootcamp (15 weeks) is a practical option to build prompts, workflows and governance into daily selling (Nucamp AI Essentials for Work bootcamp (15 weeks) - Register).

Think phased, measurable adoption: small pilots, clear metrics, governance checklists, funded trials where possible - and celebrate the first obvious win so sceptics become champions.

Program	Length	Early bird cost	Registration
AI Essentials for Work (Nucamp)	15 Weeks	$3,582 (early bird)	Nucamp AI Essentials for Work - Register & Syllabus