Top 10 AI Tools Every Marketing Professional in Peru Should Know in 2025

Peru's 2025 marketing story is simple: digital is where attention and money are moving, and AI is how campaigns scale and stay relevant - DataReportal shows digital ad spend will be 41.6% of total ad spend ($477M) with programmatic driving $403M (84.4% of digital) and in‑app rising fast at $133M, while 27.3M Peruvians (≈79.5%) are online and largely young and urban, primed for personalized mobile experiences; that mix makes AI-powered personalization and automation a must, not a nice-to-have.

Global research reinforces this: Nielsen finds 59% of marketers rank AI for personalization and optimization as the top trend, and industry leaders urge using AI-driven automation to deliver tailored content at scale.

For marketers in Lima or Cusco, learning practical prompt skills and tool workflows (for social, programmatic and in‑app ads) unlocks real gains - consider Nucamp's Nucamp AI Essentials for Work bootcamp, and read the full Peru ad-market breakdown on Peru advertising market insights for 2025 (DataReportal via BYYD) and Nielsen's analysis Nielsen: AI redefining marketing today and tomorrow to build a pragmatic, local AI stack for 2025.

Bootcamp	Key details
AI Essentials for Work	15 weeks; learn AI tools, prompt writing, and job‑based AI skills; early bird $3,582, regular $3,942; AI Essentials for Work syllabus · AI Essentials for Work registration

“Our opportunity is not just about reducing costs or replacing human effort. Instead, it's about unlocking unparalleled opportunities for growth and innovation.”

Selection prioritized practical fit for Peru: Spanish-language and localization strength, mobile-first workflows, cost/scale for small teams, and seamless integrations so tools plug into local ad stacks and CRMs - criteria echoed across industry roundups like Weglot's international marketing guide and BookYourData's 2025 tool list.

Weighting favored (1) localization and translation quality (DeepL/Weglot-style contextual accuracy and fast site deployment), (2) SEO and content optimization capabilities for discoverability (MarketMuse/Surfer-style research and briefs), (3) automation and integrations (Zapier-like connectors and chatbot + CRM flows), and (4) affordability and trialability for Peruvian agencies and SMEs (Entrepreneur's budget-friendly toolkit).

Each candidate was validated on real-world signals from the sources - language support, enterprise APIs, documented use cases, and pricing tiers - plus a small-scope trial to confirm the “so what?”: whether a tool could turn a Spanish landing page into localized traffic and measurable lift in hours, not weeks.

The methodology keeps human oversight central (AI + human review for cultural nuance) and favors tools that scale from solo marketers up to agency teams while preserving brand voice and compliance.

Selection Criterion	What it Means
Localization & Translation	Context-aware Spanish support, glossary/customization (DeepL/Weglot)
SEO & Content	Briefs, topic modeling, on-page optimization (MarketMuse/Surfer)
Integration & Automation	APIs, Zapier-like connectors, chatbot/CRM flows
Cost & Trials	Affordable tiers, free trials, clear pricing for SMEs

“The integration was easy and the support is incredibly helpful. I highly recommend Weglot to anyone looking for a simple and cost effective solution to translate their site!” - Mike Robertson, Director of Sales Operations @ Nikon

Jasper slips nicely into a Peruvian marketer's toolkit as a high-speed drafting partner for ads, blogs and social - it ships with 50+ ready-made templates (from Google Ads and product descriptions to long‑form blog intros), a “brand voice” trainer to keep copy consistent, a chat interface for on-the-fly brainstorming, and a Chrome extension that lets teams draft in Gmail or WordPress without breaking flow; the platform also supports content creation in over 25 languages, which helps when scaling Spanish-language variants for Lima or regional campaigns.

Use Jasper's templates and “recipes” to churn out A/B headline variants and quick landing-page drafts, then apply human editing and local cultural checks to avoid the formulaic trap; the net result is faster iteration and more testable creative - not a replacement for craft.

For a practical walkthrough, see the step-by-step How To Use Jasper AI guide and pair it with prompt engineering practice to squeeze better, localized outputs from each run.

“Jasper has allowed me to start a new blog site while still having a ‘real job' elsewhere. Without Jasper's assistance, there is no way I would have time to post daily. Jasper is like having a partner in my business who is super quick and efficient… Jasper is not just point and click. I still have to use my brain to adjust content to fit my style - but it's not a difficult jump to make.”

MarketMuse turns the content-brief from wish-list to weapon by using AI to scan the top 20–30 SERP pages, build topic models and entity maps, and spot the exact gaps competitors miss - so briefs tell writers which subtopics, questions and links will actually move rankings and conversions; for Peruvian teams that means fewer cultural guesswork rounds and more publishable Spanish-first drafts.

Its recommendations go beyond raw keywords - linking suggestions, question (PAA) analysis and traffic-opportunity estimates help prioritize what to write and how deep to go, while automated persona and intent signals map each brief to the right funnel stage.

The payoff is practical: what used to be weeks of manual SERP research becomes minutes with AI-powered briefs, letting small Lima or regional teams scale long-form guides and localized landing pages without ballooning costs (see MarketMuse's long-form guide and Siteimprove's briefing playbook for how the loop closes from brief to performance).

Think less “write and pray” and more “publish with a plan” - a single data-driven brief can turn an unfocused outline into a conversion-ready asset overnight.

MarketMuse Feature	Benefit
Topic modeling & entity analysis	Defines comprehensive outlines and related concepts to cover
Question / PAA analysis	Identifies exact user questions to target for featured snippets
Linking & traffic recommendations	Gives specific internal/external links and traffic opportunity estimates

“Good writers are not cheap. So doing this kind of work upfront is so valuable for both parties.”

SEMrush works as an all‑in‑one SEO and digital‑marketing cockpit that helps Peruvian teams turn guesswork into measurable wins: its Keyword Overview and Keyword Magic Tool tap a massive keyword database and AI insights (26+ billion keywords) to surface high‑value Spanish queries, long‑tail opportunities and seasonal spikes for local campaigns, while Local SEO metrics let Lima‑ and region‑focused marketers spot low‑competition phrases and adjust bids or content accordingly; pair the platform's Keyword Gap and Competitor Keywords reports with Personal Keyword Difficulty and SERP analysis to benchmark against rivals and build realistic, prioritized content and PPC plans, and use the Keyword Strategy Builder to map pillar pages and subpages that scale topical authority.

For a hands‑on walkthrough, see the Semrush Keyword Overview guide and explore the Semrush Keyword Magic Tool for instant keyword lists and clustering to jumpstart local landing pages and ad groups.

Semrush Feature	Benefit for Peru
Semrush Keyword Overview - local search metrics	Local search metrics, intent, and CPC estimates for targeted Peruvian queries
Semrush Keyword Magic Tool - Spanish keyword clustering	Generate long‑tail Spanish keyword clusters from a 26+ billion keyword database
Keyword Gap & Competitor Analysis	Identify untapped keywords your local competitors rank for and prioritize quick wins

SurferSEO's Content Editor is the on‑page workhorse that makes scaling Spanish‑first content in Peru practical: it analyzes the top pages with 500+ web signals to produce a live Content Score, an AI‑generated outline and a right‑hand panel of NLP terms and questions so writers know exactly what to add or trim for local search intent; teams can even set the target country and device (pick Peru + mobile for Lima campaigns) to tune guidelines for regional behavior.

Use the Import URL and Outline tools to grab an existing landing page or build a publishable structure in minutes, then run Auto‑Optimize to inject relevant terms while preserving meaning - handy when a small agency needs to turn a day of SERP scavenging into a shareable draft by afternoon.

Surfer also streamlines collaboration and publishing with Google Docs, WordPress and Google Search Console integrations (automated internal links), plus simple shareable links for external writers, so Peruvian teams can iterate localized landing pages and A/B copy faster without losing cultural nuance.

Learn the feature set in Surfer's Content Editor guide and the Main Features walkthrough to see how the tool fits into a lean, mobile‑first Peruvian workflow.

ManyChat brings omnichannel conversational marketing to practical life for Peruvian teams by turning Instagram DMs, Facebook Messenger, WhatsApp and SMS into automated, revenue-ready funnels - use the visual Flow Builder and prebuilt templates to capture emails, qualify leads and nudge carts without needing a developer, then layer ManyChat's AI (AIFLOW Builder assistant, AI text improver and intent recognition) to keep replies natural in major languages; the payoff is immediate: stop copy‑pasting the same reply 417 times and instead tag, segment and route high‑intent prospects into sales flows that run 24/7.

Start free to test up to 1,000 contacts or move to a Pro plan that scales with audience size, and pair ManyChat with local prompt‑engineering practices to keep Spanish copy culturally tuned and conversion-focused - see ManyChat's product AI features and the main site for templates and channel setup.

Plan	Key details
Free	Up to 1,000 contacts; core Messenger & Instagram tools; trial templates
Pro	Starts at $15/month; unlimited automation, WhatsApp/SMS channels; pricing scales with contacts
Enterprise	Custom pricing, dedicated support and white‑label options

“We've used Manychat to generate over $65 million in sales...”

Seventh Sense - positioned as the send‑time and deliverability optimizer in an email stack - turns a blunt

“blast and hope”

cadence into a timing strategy grounded in behavioral data: send‑time optimization uses machine learning to predict when each recipient is most likely to open, and that matters in Peru because Latin America skews toward morning and early‑afternoon engagement (roughly 6am–4pm) rather than late‑night sends, so timing can be the difference between inbox attention and silence; studies also flag weekday mid‑mornings (around 11am) as high‑engagement windows, and best practice is to test local lists, prioritize mobile‑friendly creatives and let algorithms adapt per contact rather than using one static send time.

For Peruvian teams, treat Seventh Sense as the timing layer that complements localization and mobile design - run A/B tests against regional benchmarks from SalesBlink regional benchmarks and GetResponse email marketing benchmarks, and lean on send‑time optimization research (see Braze send-time optimization overview) to turn timing into measurable lifts in opens, clicks and deliverability.

HubSpot is the practical inbound hub for Peruvian teams that need CRM, AI-driven marketing and clear ROI in one place: the Free HubSpot CRM scales to large contact lists (the free tier supports up to 1,000,000 contacts and unlimited users) while the Marketing Hub layers in AI workflows, lead scoring, personalized journeys and WhatsApp integration so Lima‑based agencies can automate mobile‑first campaigns and still keep local nuance.

Built‑in tools like Breeze agents (AI assistants that work 24/7 and can resolve a large share of routine queries) plus form capture, audience segments and multi‑touch attribution make it straightforward to turn anonymous website visitors into qualified leads and prove revenue impact; teams can pilot on the free tier then upgrade - Starter, Professional and Enterprise - to access advanced automation and reporting.

For a deep dive into HubSpot's automation capabilities see the HubSpot Marketing Automation overview and explore HubSpot Marketing Hub pricing and features to match a Peruvian SME or agency budget.

Feature	Why it matters for Peru
Free HubSpot CRM (up to 1,000,000 contacts)	Low‑cost entry for startups and agencies to centralize customer data
AI Workflows & Breeze Agents	Automate nurturing and 24/7 support; scale without hiring more staff
WhatsApp & 1,900+ integrations	Connect local channels and ad stacks for unified reporting
Tiered plans (Free → Starter → Professional → Enterprise)	Start small, add advanced automation and attribution as campaigns scale

“HubSpot took the time to understand our business needs fully. The pre-sales and subsequent support really stood out from the start. They committed to engage with us deeply and work side-by-side with us on the implementation. They've since more than met this commitment.”

Grammarly is the fast, practical quality‑control layer that helps Peruvian marketers keep bilingual campaigns and client comms polished: its AI‑powered grammar checker spots grammar, spelling and punctuation issues in real time, while tone detection and fluency suggestions tune messages so an email, landing page or WhatsApp reply reads correctly for the intended audience - use the free grammar checker to clean drafts instantly and try the tone tools to match voice by channel (see Grammarly grammar checker and tone detector).

The free tier includes 100 monthly generative‑AI prompts; Pro and Business add full‑sentence rewrites, brand tone guides and plagiarism checks so small Lima teams can publish faster with fewer review cycles.

Because Grammarly works across popular apps and browsers, edits happen where teams already write, making it a low‑friction way to lift clarity, consistency and local credibility without slowing down production.

Plan	Key benefits
Free	$0 - basic grammar, tone detection, 100 AI prompts/month
Pro	$12/mo billed annually - full‑sentence rewrites, advanced clarity & vocabulary, 2,000 AI prompts
Business / Enterprise	$15/member/mo - brand tones, admin controls, security, team analytics

“Tone matters when you're communicating for work. You can't quite make the same emotional impact you would in person, so I like using the tone detector to make sure my writing is received well.” - Matt Glaman

InVideo turns idea-to-video into a practical growth hack for Peruvian marketers: type a prompt and the AI drafts a script, picks visuals from a 16M+ stock media library, adds human-sounding voiceovers (or a 30‑second voice clone), auto-tunes camera moves and noise reduction, and spits out a platform-ready clip for TikTok, Instagram Reels or YouTube Shorts in minutes - no camera, crew or long edit timelines required.

Its Magic Box lets teams edit by text commands (change the voice, drop a scene, upgrade music), automated subtitles and multilingual dubbing help Lima teams reach mobile-first viewers who often watch with sound off, and brand-kit support keeps ads consistent across rapid iterations.

Start on the free plan to test scripts and short social promos, then scale into paid tiers for more credits and generative visuals; see InVideo's text-to-video overview and the step‑by‑step how-to guide for best practices and workflow examples.

Plan	Key details
Free	10 video minutes/week, 1 AI credit/week, 4 exports with watermark
Plus (≈$28/mo)	Unlimited exports without watermark, premium visuals
Max (≈$48/mo)	Higher generation minutes, more premium visuals, extra voice clones
Generative (≈$96/mo)	Generative AI credits for unique visuals and extended creative capacity

“Possibly the best tool for video making” - Ankush C. (Capterra)

Ocoya is a practical fit for Peruvian teams that need fast, localized social content: its AI Post Generator can turn

hours of brainstorming

into a ready-to-post caption, design, emojis and hashtags with a single click, while the platform's AI copywriter supports 26 languages so agencies in Lima can scale Spanish variants without rebuilding every asset; pair that with templates, calendar scheduling and performance analytics to publish at the local peak times and measure what actually moves engagement.

For ecommerce marketers, Ocoya's product sync and automation make it straightforward to push new arrivals or promos across Instagram, Facebook and TikTok, and the reporting tools help small teams prioritize what to iterate next.

Learn the workflow in Ocoya's AI Post Generator guide and see the platform's broader AI-copywriting and scheduling capabilities in their product blog to decide whether Ocoya can shorten your content loop from idea to conversion.

Feature	Benefit for Peru
Ocoya AI Post Generator help article	Single‑click generation of captions, visuals, emojis and hashtags to save time on Spanish‑first posts
26‑language AI copywriter	Scale localized Spanish variants across regions without rebuilding workflows
Scheduling & Analytics	Plan posts at optimal local times and track engagement to refine campaigns
eCommerce integrations	Auto‑sync products (Shopify/WooCommerce) to promote launches and offers across channels

Choosing a starter AI stack for Peru in 2025 means pairing clear goals with a small set of integrated layers: a clean data foundation (so personalization and timing actually work), a creative layer for Spanish-first content and fast video, and an orchestration layer that automates journeys and channel decisioning - think data, content, delivery.

Prioritize tools that plug into local workflows and mobile-first channels, test send‑time and personalization on real Peruvian lists, and pick vendors that ease integration rather than add new silos (see practical stack guidance in Iterable's AI stack overview and Braze's martech ecosystem notes).

Upskilling matters as much as software: nearly every platform unlocks value only when teams can prompt, validate and govern outputs, so invest in prompt training and a pilot project you can measure.

If budget is tight, start with an orchestration/CRM + one creative optimizer and one conversational or scheduling tool, run a 90‑day experiment, and expand from the winners - this incremental approach keeps risk low and speed high.

For hands‑on skills to run that experiment, Nucamp AI Essentials for Work bootcamp registration teaches prompt craft, tool workflows and practical AI at work to move from trial to measurable lift.

Bootcamp	Key details
AI Essentials for Work	15 weeks; learn AI tools, prompt writing, and job‑based AI skills; early bird $3,582, regular $3,942; paid in 18 monthly payments; AI Essentials for Work syllabus · Register for AI Essentials for Work bootcamp

“Future-ready stacks are flexible, well-integrated, and built on strong data foundations with embedded AI, open architecture, and clear roadmaps. Success also hinges on scalability, governance, and user adoption.”