The Complete Guide to Using AI as a Marketing Professional in Peru in 2025

Peru's marketing scene in 2025 is at an inflection point: regional leadership on AI policy and a surge of new laws create both a runway and a cautionary flag - HKS warns of a regulatory “boom” that can be quantity without depth - so local marketers must pair compliance awareness with practical skills.

Nielsen's 2025 marketing survey shows personalization and AI-driven optimization are top priorities across Latin America (63% in the region), making AI essential for campaign relevance and measurement, yet IMF analysis highlights Peru's large informal workforce (often cited as exceeding two‑thirds) which can slow adoption and risk leaving small businesses behind.

Practical obstacles - data quality and limited in‑house expertise - are common, so upskilling is vital: consider hands-on training like the AI Essentials for Work bootcamp registration to learn promptcraft and applied AI for marketing.

Learn more about Peru's regulatory context and Latin America's trends in AI regulation, and see Nielsen's findings on AI in marketing.

“Companies recognize that AI is not a fad, and it's not a trend. Artificial intelligence is here, and it's going to change the way everyone operates, the way things work in the world. Companies don't want to be left behind.” - Joseph Fontanazza, RSM

Start here with the essentials every Peruvian marketer needs in 2025: the three big buckets are generative AI (which produces new text, images, audio, video and even code), predictive/big‑data AI (models that surface patterns and forecasts from customer signals), and operational AI that automates workflows and media buying - each plays a distinct role in campaign work.

Generative AI tools such as LLMs, diffusion models and multimodal transformers let teams iterate creative variants “within minutes,” enabling hyper‑personalization at scale and faster A/B testing, while predictive models power customer scoring and real‑time optimization; see a practical guide to how GenAI reshapes personalization and automation in marketing.

Key terms to master: LLM (large language model), diffusion model (image/video generation), multimodal model (handles text+images+audio), hallucination (when AI returns confidently wrong facts), and data governance (the rules that keep personalization legal and fair).

Peru's commercial context matters - local investment is accelerating, so vocabulary pays off where market opportunity meets regulation: check the Peru Generative AI market snapshot for scale and growth expectations.

Learning to prompt effectively, validate outputs, and pair AI with human review turns these techniques from buzzwords into workflow multipliers that cut production time and lift relevance across channels.

Sources: Generative AI overview and definition - Infor, Generative AI marketing strategies and best practices - NTT DATA, Peru generative AI market size and forecast report - DataCube Research

The future of AI in marketing for Peru in 2025 looks less like a single leap and more like a careful sprint: expect AI to deepen hyper‑personalization, automate creative and media workflows, and introduce agentic assistants that can manage complex tasks while brands balance privacy and trust.

Global findings map directly to opportunities in Peru - Deloitte urges firms to

use AI‑driven automation to bring efficiency, creativity, and precision to personalized content

and to treat first‑party data as a competitive asset (Deloitte Marketing Trends 2025 report), while Nielsen's 2025 survey shows AI for campaign personalization and optimization is the top trend (59% of global marketers) and that Latin America places strong emphasis on personalization (63%), signaling regional momentum Peruvian teams can tap into (Nielsen 2025 AI Marketing Survey).

Technical advances described by Infosys - agentic AI, real‑time decisioning and hyper‑contextual one‑to‑one communication - mean local campaigns will increasingly be judged by relevance and responsiveness, not just reach (Infosys AI in Marketing 2025 analysis).

The practical takeaway for Peru: invest in mobile and first‑party data capture, tighten governance and measurement, and upskill teams so a campaign can, for example, morph its creative and offer in seconds based on real‑time signals - an outcome as tangible as a push notification that refines its headline the moment intent is detected - making AI a tool for customer respect and revenue, not just novelty.

Peru's national AI strategy in 2025 pairs ambitious, innovation‑friendly goals with one of the region's strictest, risk‑based regulatory regimes, so marketing teams must treat compliance as part of campaign design rather than an afterthought: Law 31814 creates prohibited “unacceptable‑risk” uses (think subliminal manipulation and many real‑time biometric ID cases) and tight obligations for high‑risk systems - transparency, human oversight, data governance and regular audits are required - while the updated Personal Data Protection framework (Supreme Decree No.

016‑2024‑JUS, effective March 30, 2025) expands territorial scope to cover foreign firms offering services to Peruvians and tightens consent, breach notification and ISO/IEC 27001‑aligned security requirements.

Practical consequences for marketers include mandatory risk assessments for AI tools, new duties to register processing activities with the data authority, sharper limits on profiling and cross‑border transfers, and escalating fines that can reach tens of thousands of dollars for serious violations; large incidents now trigger rapid notification timelines (48 hours for large‑scale breaches).

Use regulatory sandboxes and public guidance to test creative AI safely, and lean on the national digital transformation program for resources and governance templates; for details on the AI risk framework see the Nemko overview of Peru's AI regulation and for the data‑protection updates see the 2025 compliance guide summarizing Supreme Decree No. 016‑2024‑JUS.

Peruvian marketers should build a compact toolkit that covers research, creative, localization and live engagement: use Google's NotebookLM to turn messy reports and slides into grounded summaries and podcast‑style Audio Overviews for quick briefs, pair Canva Magic Design for fast, on‑brand social graphics and speaker cards, and lean on Remo's AI planning tools and matchmaking to generate agendas, icebreakers and personalized networking for virtual or hybrid launches - Remo even helps name sessions and craft talking points so events feel local and useful.

Add lightweight media tools such as Lumen5 for video highlights and Murf for multilingual voiceovers to scale promos without a big studio, and use local keyword tools (see SEMrush local keyword research) to keep content discoverable in Peru.

Start small - pick one tool to solve a persistent bottleneck, validate outputs with NotebookLM's citations, then stitch systems together for repeatable workflows; the payoff is practical and visible, like a one‑click audio briefing that turns a 30‑page market analysis into a five‑minute, on‑the‑go plan that sales and creatives can act on immediately.

Apply AI across the marketing lifecycle in Peru by aligning clear, local use cases to the market realities of 2025: at the top of funnel, prioritize programmatic and mobile-first creative - programmatic already dominates Peru's digital market, and programmatic buys can scale awareness quickly when paired with AI-driven creative testing; for consideration, invest in Answer Engine Optimization and AI‑powered content that trains assistants and search agents to surface the brand; at conversion, use in‑app personalization and predictive scoring to turn mobile intent into sales (in‑app spend grew 27.8% to US$133M in 2025), and for retention deploy chatbots and recommendation engines from local specialists to automate loyalty touchpoints.

Close the loop with AI measurement and closed‑loop optimization so teams can prove ROI and iterate fast - a tangible outcome is a push notification that refines its headline the moment intent is detected.

Tap local partners listed among the directory of top AI marketing companies in Peru for implementation and monitor market mix against national figures in the Peru advertising market insights 2025 report by DataReportal; pair this with enterprise guidance on generative and predictive AI to scale personalization responsibly while protecting customer trust.

“Photography and nature are truly capable of surprising us, beyond our imagination.” - Nikon Peru

For PR and communications teams in Peru in 2025 the mandate is clear: deploy AI to scale relevance while treating regulation and ethics as part of the brief. Peru's Law 31814 frames AI under a risk‑based regime - requiring transparency, human oversight, data‑minimization and explicit bans on “unacceptable” uses like subliminal manipulation and certain real‑time biometric ID - so campaigns that rely on profiling, automated persuasion or unvetted generative copy need early risk assessments and stricter controls (see the Peru AI overview).

Industry guidance reinforces this: communications standards call for disclosure when AI is used, rigorous fact‑checking of generated content, human final‑approval workflows, and bias mitigation to avoid cultural or demographic harms (see PRSA's “Promise & Pitfalls” and IPRA reflections).

Practical best practices for Peruvian communicators include documenting AI lifecycles, keeping clear provenance for training data, using regulatory sandboxes to trial new formats safely, and building plain‑language disclosures so audiences know when content is machine‑assisted - small steps that prevent big reputational losses if an AI‑driven message spreads unchecked.

Treat governance as a creative constraint: transparency and human review can turn AI from a liability into a credibility multiplier for local campaigns.

“AI is among the most significant advancements we've faced in recent history and will revolutionize how we approach our jobs.” - Michelle Egan, APR, Fellow PRSA

Upskilling in 2025 should be tactical: start with short, practical workshops to test concepts and move toward project‑based certificates if budget allows. For hands‑on, instructor‑led options in Lima or remote, NobleProg offers local, practice‑driven sessions that can be run onsite or online (NobleProg AI training in Lima - artificial intelligence courses), while a compact, cohort style course like ELVTR's six‑week live “AI in Marketing” (12 lessons, twice‑weekly sessions) is ideal for marketers who need evening, real‑time coaching from industry practitioners (ELVTR AI in Marketing live online course).

For executive or team certification that ties AI directly to performance plans, eCornell's Marketing AI Certificate (all online, ~2 months, cost US$3,750) provides a structured curriculum, real‑world projects and faculty feedback to translate learning into an actionable playbook (eCornell Marketing AI Certificate program details).

Choose a path that balances time, cost and deliverables: a one‑day primer can spark ideas, a six‑week cohort builds repeatable skills, and an accredited certificate gives strategic frameworks that employers can measure - imagine converting classroom exercises into a two‑page campaign plan by course end, ready for piloting in the Peruvian market.

“A canter through all the various aspects of AI. Fascinating and enlightening.” - Participant, CIM AI in Marketing

This week in Peru shows how AI is rewriting not just how discoveries are found but how stories for tourism and marketing are framed: drone‑and‑AI analysis helped researchers flag and map hundreds of previously unseen Nazca geoglyphs - an Art Newspaper report credits the team with adding 248 new figures and accelerating discoveries by orders of magnitude using aerial imagery and machine learning - while archaeologists also revealed striking new sites on the coast and highlands, from the multicoloured 3×6 m high‑relief mural at Huaca Yolanda to the recently opened Peñico complex near Caral with 18 buildings and ceremonial plazas now accessible to visitors; for background read the Art Newspaper coverage of the AI‑led Nazca survey, The Guardian coverage of the Huaca Yolanda mural, and the BBC Travel report on Peñico.

For marketers this is a living lab: AI‑enabled finds create fresh, culturally rich narratives and seasonal tourism hooks (think a campaign riffing on a vivid three‑dimensional bird motif), but they also demand sensitive storytelling that respects heritage and local custodianship as sites move from excavation to visitor centre.

“Peñico continues the Caral civilisation's vision of life without conflicts.” - Dr Ruth Shady

Conclusion: Peru's 2025 playbook is clear - innovation and compliance must run in parallel. Marketing teams should treat Law 31814's risk-based rules and the 2025 data‑protection updates as design constraints: run rapid AI risk assessments, map and register processing with the ANPD, adopt privacy‑by‑design and ISO/IEC 27001‑aligned security measures, and tighten consent, breach‑response and vendor controls so a single automated campaign doesn't trigger fines or reputational damage (penalties range from minor - ≈US$7k - to serious - ≈US$70k).

Keep an eye on Peru's implementation details and prohibited “unacceptable risk” uses in the national AI framework (use sandboxes for pilots), and factor the recent criminal‑code amendments into content and ad strategies that could be weaponized via deepfakes or fraud.

Upskill pragmatically: start with a hands‑on course that teaches promptcraft, tool selection and governance so teams can pilot safe personalization; see the practical compliance checklist in the Peru data protection compliance guide, review Peru's AI risk framework at the Peru AI regulation overview, and consider cohort training like Nucamp's Nucamp AI Essentials for Work bootcamp to turn obligations into repeatable, revenue‑positive workflows without sacrificing trust.