Top 10 AI Tools Every Customer Service Professional in Netherlands Should Know in 2025

By Ludo Fourrage

Last Updated: September 11th 2025

Collage of logos: Zendesk, ChatGPT, Gemini, Drift, Tidio, Replicant, Balto, Freddy AI, DeepL and Empower with Dutch flag outline

Too Long; Didn't Read:

In 2025 Netherlands customer service professionals should know top AI tools - Zendesk, ChatGPT, DeepL, Gemini, Drift, Tidio, Replicant, Balto, Freddy, Empower - to improve CX, with 95% of Dutch organisations running AI programmes, one in six using AI daily, and 22.7% business use in 2024.

AI is already central to Dutch customer service in 2025: Lleverage finds 95% of Dutch organisations running AI programmes and notes that nearly one in six Dutch adults use AI daily, while CBS shows business use jumped to 22.7% in 2024 - momentum that translates into faster resolutions, smarter chatbots and AI-assisted agents that handle routine work so human reps can focus on complex issues.

Industry reports also show chatbots and generative tools improving CX, EX and operational metrics when combined with clear strategy and compliance, and the regulatory focus in the Netherlands rewards privacy‑first implementations.

For customer service professionals this means new daily tools and new skills; practical training such as Nucamp AI Essentials for Work bootcamp (15-week workplace AI training) teaches prompt writing and workplace AI use to turn those tools into measurable benefits.

Read the full national overview at Lleverage Dutch AI adoption report and the CBS AI Monitor Netherlands statistics for the numbers behind the change.

YearShare of businesses using AI (%)
202113.1
202215.8
202314.1
202422.7

“We had a lot of Excel sheets, PDFs or text emails coming in with an order. This requires a lot of interpretation from our inside staff,” explained Koninklijke Dekker's Continuous Improvement Team lead.

Table of Contents

  • Methodology: How the Netherlands AI Monitor and Industry Sources Shaped This List
  • Zendesk: Omnichannel Agent Workspace with AI Assistance
  • ChatGPT (OpenAI): Versatile LLM for Drafting Replies and Agent Coaching
  • Gemini (Google Workspace): Workspace-Embedded AI for Agents Using Google Apps
  • Drift Conversational AI: Bot Deflection and Conversational Routing
  • Tidio: Affordable Multichannel Chat and GDPR-Friendly Chatbot
  • Replicant: Conversational AI Focused on Voice and Contact Centres
  • Balto: Real-Time Guidance and Coaching for Live Agents
  • Freddy AI (Freshworks): Agent Copilot and Support Automation
  • DeepL: High-Fidelity Translation for Multilingual Dutch Support
  • Empower (Ringover): Conversational Intelligence, Transcription and Analytics
  • Conclusion: How to Choose Between Zendesk, ChatGPT, DeepL and Other Tools in the Netherlands
  • Frequently Asked Questions

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Methodology: How the Netherlands AI Monitor and Industry Sources Shaped This List

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This list was shaped by triangulating Dutch regulatory guidance, legal analysis and practical industry signals: review of the EU AI Act's Dutch implementation and regulator priorities (DPA, DNB, AFM) in practice guides such as Chambers Netherlands AI 2025 briefing, synthesis of sectoral overviews in Global Legal Insights sector synthesis, and attention to pivotal case law - notably the bunq ruling that clarified AI use in AML - alongside practitioner pieces on AI in CX and QA to ground tool selection in real-world benefits.

Sources were scanned for compliance risks (GDPR, DPIAs, explainability), oversight trends (the AP's Algorithm Coordination Directorate, the government's algorithm register with 700+ entries) and customer‑service use cases (quality assurance, omnichannel routing, translation), so each recommended tool balances capability with Dutch legal and operational realities; the result prioritises privacy‑first, auditable systems that reduce routine work and let humans handle the moments machines can't.

Read the legal framing at Chambers Netherlands AI 2025 briefing, the Moody's bunq ruling summary, and the Global Legal Insights sector synthesis for the underpinnings of these choices.

“…paves the way for progress that will make banking safer for everyone. It enables broader cooperation between the financial industry and online players, as effectively tackling fraud can only be done if these work together.”

Fill this form to download the Bootcamp Syllabus

And learn about Nucamp's Bootcamps and why aspiring developers choose us.

Zendesk: Omnichannel Agent Workspace with AI Assistance

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Zendesk's Omnichannel Agent Workspace turns multichannel chaos into a single, agent-friendly view that keeps the full customer history, call console and message threads together so an agent can jump from chat to phone without losing context - for example, looking up a refund reference in the ticket, replying by chat, then following up by email, all inside one record.

Built-in AI assists - Copilot suggestions, ticket summaries and generative Quick Answers drawn from your Help Center - speed triage and raise deflection rates, while omnichannel routing and skills-based queues make sure high‑priority Dutch customers reach the right person quickly.

The contact‑center product pairs these AI tools with enterprise-grade AWS infrastructure, data locality and privacy controls, and workflow automations that Zendesk says can push automation toward 60–80% and resolve 80%+ of issues autonomously; that mix of automation plus human handoff is suited to staged pilots and regulator-aware rollouts.

For readers deciding on a platform, review the detailed product overview and the Agent Workspace guide to see how templates, Flow Builder and Copilot map to real use cases in live operations.

CapabilityWhat it does
Omnichannel Agent WorkspaceUnifies email, chat, voice and social in a single ticket interface for faster, contextual replies
Agent Copilot & AI AgentsSuggested replies, ticket summaries, macros and generative Quick Answers from Help Center content
Omnichannel routing & WEMSkills-based routing, capacity rules and workforce management to optimise staffing and SLA adherence

“We have much more trust in the data and insights we receive and a true partner helping us achieve our business ambitions, reflecting their commitment to their product.” - Hayden Simson, Product Owner, One NZ

ChatGPT (OpenAI): Versatile LLM for Drafting Replies and Agent Coaching

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ChatGPT is a versatile toolkit for Dutch contact centres: agents can use it to draft and refine customer emails, compress long threads into clear summaries, role‑play tricky complaints for training, and power employee‑facing assistants that suggest next best actions - all use cases laid out in practical guides like the ChatGPT for customer service guide and TechTarget's playbook on integrating ChatGPT into workflows (How to use ChatGPT for customer service).

In the Netherlands, that promise comes with the usual caveats from those same sources: never paste unredacted personal data into a public chat, prefer enterprise or custom GPT deployments for confidential knowledge, and use retrieval+QA layers or moderation agents to reduce hallucinations - think of ChatGPT as a skilled junior agent that hands over a polished first draft which still needs a human signature.

Practical wins include faster triage, multilingual translation help and scalable role‑plays for onboarding, but success depends on integration, guardrails and a human‑in‑the‑loop quality check rather than a set‑and‑forget approach.

“ChatGPT sometimes writes plausible-sounding but incorrect or nonsensical answers. Fixing this issue is challenging, as: (1) during RL (reinforcement learning) training, there's currently no source of truth; (2) training the model to be more cautious causes it to decline questions that it can answer correctly; (3) supervised training misleads the model because the ideal answer depends on what the model knows, rather than what the human demonstrator knows.”

Fill this form to download the Bootcamp Syllabus

And learn about Nucamp's Bootcamps and why aspiring developers choose us.

Gemini (Google Workspace): Workspace-Embedded AI for Agents Using Google Apps

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Gemini brings AI straight into the Google apps Dutch agents already live in, with the Gemini side panel now available in Dutch across Gmail, Docs, Drive, Sheets and Slides - a language expansion Google began rolling out on Feb 19, 2025 - so support teams can get contextual help without swapping windows.

In Gmail, Gemini helps unpack long threads, surface next steps, find confirmation numbers buried in your inbox and pull facts from tagged Drive files so replies are faster and more accurate; agents can also use the assistant to polish drafts and regenerate tones to match formal Dutch phrasing, trimming a five‑email complaint into a clear action list before the second espresso is finished.

Admins can control rollout and access via Workspace settings, and Google positions these features with enterprise‑grade privacy and data controls for business accounts.

Read the Dutch support note in the local coverage on Gemini's app expansion and the practical feature guide for Gemini in Gmail to see how side‑panel workflows map to real contact‑centre use cases in the Netherlands.

FeatureHow it helps Dutch CS teams
Gemini side panel (Gmail/Docs/Drive/Sheets/Slides)Contextual summaries, search and drafting assistance in Dutch without leaving the app
Gmail: summarise & draftCompress long threads, generate reply drafts and reference Drive files for accurate responses
Workspace rollout & admin controlsManaged deployment and privacy settings suitable for enterprise and regulator‑aware pilots

“I use Gemini in Gmail for writing vendors and customers more effectively. Boom it's done. That helps when you're juggling so many different things. It's a game changer.” - Nina Farzin, CEO, Oogiebear

Drift Conversational AI: Bot Deflection and Conversational Routing

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Drift's Conversational AI is built for revenue-focused Dutch teams that want to turn anonymous website visits into real, bookable conversations: its AI chat agents qualify leads in real time, “deanonymise” high‑intent visitors, skip forms with Fastlane and route prospects straight into salesperson workflows so demos and meetings happen without the usual back‑and‑forth.

The platform's multilingual replies and 24/7 availability capture the many after‑hours opportunities - Drift reports AI chat drives 40% more engagement than button‑only chat and handles the roughly 50% of conversations that start outside office hours - making it a strong fit for B2B SaaS and tech firms in the Netherlands that need pipeline acceleration.

Deployment is marketer‑friendly (60+ ready topics, no code playbooks) and integrates with CRMs and Salesloft to keep context in the hands of reps, while privacy controls such as PII masking and moderation when using GPT integrations help address regulator‑aware rollouts in the Dutch market.

For teams choosing between sales‑centric chat and broader support tooling, Drift's emphasis on lead routing, conversational landing pages and intent scoring is a clear match for ABM and revenue teams looking to shorten cycles without losing human oversight; see Drift's product notes for details and the Conversational AI overview for feature specifics.

“I think the results speak for themselves. Drift has turned into the number one channel for high-intent leads.”

Fill this form to download the Bootcamp Syllabus

And learn about Nucamp's Bootcamps and why aspiring developers choose us.

Tidio: Affordable Multichannel Chat and GDPR-Friendly Chatbot

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Tidio is a budget‑friendly, multichannel choice that often fits Dutch e‑commerce and SMB support teams who need fast, GDPR‑aware automation without a heavy implementation project: its Lyro AI Agent can automate roughly 67% of routine queries across live chat, email and social channels and promises dramatic speedups (Tidio cites a 97% drop in average response time), while built‑in controls for consent, deletion and access map to the Netherlands' regulator‑friendly privacy expectations.

The platform's no‑code Flows, unified inbox and Shopify/Zendesk integrations make it easy to run order‑status checks, abandoned‑cart nudges and multilingual chat (Lyro works from your own FAQs and supports a dozen+ languages) in one dashboard, and real‑time monitoring plus instant human handoff keeps escalation paths clear.

For teams that want a quick pilot with clear ROI metrics, the Tidio feature pages and the Lyro AI Agent overview show how to feed the bot company content, track missed questions and tune handoffs so agents spend time on complex cases that truly need a human touch; start trials from the free tier and scale as volume grows.

CapabilityFrom research
Automation rate~67% of routine inquiries (Lyro)
Response time improvement97% decrease in average response time
ChannelsLive chat, email, WhatsApp, Instagram, Messenger, social
Languages12+ languages (multilingual support)
ScaleTrusted by 300,000+ businesses

“Lyro works purely with the knowledge you provide. Always on script. Always on brand. Always on point.” - Daniel Reid

Replicant: Conversational AI Focused on Voice and Contact Centres

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Replicant is built specifically for voice-first contact centres, which makes it a natural fit for Dutch operations that need to balance high call volumes, multilingual accents and strict handoffs to live agents: the platform - trained on over 55 million live conversations - runs human‑sounding AI agents that resolve complex, multi‑turn calls, remembers context across topics and responds in under a second, reducing the

menu hell

callers often experience.

Deep integrations with CRM and routing systems let the AI authenticate, take actions and pass the full conversation history to the best human agent when escalation is needed, cutting transfers and preserving continuity for regulated sectors (insurance, financial services) common in the Netherlands.

For teams planning a staged pilot, Replicant's demos and IVR‑to‑AI notes show how traditional IVR limitations are replaced by intent‑driven dialogue; see Replicant's platform overview and their guide on how conversational AI works with IVR to map the operational changes required.

MetricFrom Replicant research
Training data55+ million live conversations
Calls handled / monthOver 2 million
Response latency< 1 second per response
Case study: autonomous calls125k+ calls resolved without agent intervention
Case study: CSAT90% positive CSAT / 4.6/5
Operational gains50% reduction in attrition; 50% call resolution rate; 20% increase in agent capacity; 20% lower abandonment; 50–75% cost savings

Balto: Real-Time Guidance and Coaching for Live Agents

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Balto is built to sit alongside live conversations and turn every Dutch contact‑centre interaction into a coached moment: its Real‑Time Agent Assist surfaces AI answers from your knowledge base, checks compliance items automatically, delivers dynamic prompts and coaching alerts, and even summarises calls into your CRM so follow‑ups aren't left to memory - features that matter for regulated Dutch sectors like financial services, healthcare and insurance.

Backed by real‑world scale (400M+ calls guided, 1B+ real‑time recommendations and 500+ positive G2 reviews) and fast deployments (many teams go live within weeks), Balto integrates with Zoom, Genesys, Salesforce and 50–60+ softphones to avoid rip‑and‑replace projects.

The platform's real‑time QA, manager alerts and gamified leaderboards help shrink ramp time while keeping agents compliant and confident - so much so that one user cheers when the “confetti goes off” after a win.

Read Balto's feature overview and the detailed Real‑Time Agent Assist page to map capabilities to Dutch compliance and operational needs.

MetricValue
Calls guided400M+
Real‑time recommendations1B+
G2 reviews500+ positive
Integrations50–60+ softphones & major CCaaS (Zoom, Genesys, Five9, Salesforce)
Typical time to liveWeeks (many within 45 days)

“Balto is AMAZING! I like everything! The checklist keeps my agents on track, the agents love when they get a win and the confetti goes off.” - Jessica P.

Freddy AI (Freshworks): Agent Copilot and Support Automation

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Freddy AI Copilot from Freshworks is a practical, enterprise‑grade assistant that keeps Dutch support teams moving: it drafts and rephrases on‑brand replies, summarises long threads “in seconds”, and offers live translation across 60+ languages so agents can handle multilingual Dutch customers without context loss.

Copilot also surfaces relevant knowledge‑base articles, suggests canned responses, auto‑triages priority fields and tags sentiment in real time so frustration and urgency get faster human attention - all features that map to regulator‑aware pilots and staged rollouts.

Freshworks frames Freddy AI Trust around privacy, PII detection and Azure content filters, and built‑in Copilot reports let managers see adoption and impact on response, resolution and CSAT metrics.

For teams weighing tools, read Freshworks' Freddy AI Copilot overview and the detailed ticketing support notes to see how summaries, translation and Copilot reporting translate into measurable gains for Netherlands operations.

CapabilityImpact / Notes
AI Writing AssistanceDrafts, rephrases and tone adjustments for faster, consistent replies
SummarizationSummarise long threads in seconds - 56% time saved (summarisation assistance)
AI TranslationLive translation across 60+ languages to support multilingual customers
Sentiment & Auto‑TriagePrioritises tickets by frustration/urgency for faster escalation
Reported outcomes~67% improved response quality; ~60% improved agent productivity (vendor data)

“We use Freddy to rephrase our conversations all the time. Freddy AI Copilot has been super-helpful and makes us so much better at enhancing our normal, everyday interactions. We even updated a few of our traditional standard replies due to suggestions from Freddy.” - Angela Thomas, Director of Customer Care

DeepL: High-Fidelity Translation for Multilingual Dutch Support

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DeepL is a go‑to for Netherlands support teams that need accurate, context‑aware Dutch and multilingual replies without sacrificing data protection: the Cologne‑based neural engine is tuned for European language pairs (Dutch included), offers document translation that preserves formatting so contracts, FAQs or Word manuals arrive ready to use, and exposes an API and glossary features to keep terminology consistent across CRM and Help Center content - all useful for Dutch CX teams juggling multilingual chat, email and knowledge‑base updates.

DeepL's enterprise stack touts ISO/SOC‑level controls, GDPR‑friendly options and DeepL Pro promises that customer text isn't used to train models, making it a practical choice for regulator‑aware pilots in finance, e‑commerce and public sector support.

For fast wins, use DeepL for live chat drafts and bulk document batches then post‑edit for nuance; for broader localisation, pair it with a TMS like Phrase to automate workflows and pick the best engine per task.

See the DeepL Enterprise overview for secure machine translation and the Phrase TMS guide to DeepL integration and best practices.

Key pointDetail
Languages30+ languages (includes Dutch)
Enterprise securityISO 27001, SOC 2, HIPAA, GDPR protections; Pro: no data used to train models
Main usesDocument translation (PDF/Word/PPT), API for live chat/CRM, glossaries, voice captions
Business impactVendor claims: large time savings and high ROI for translation workflows

“The quality of the machine translations is still among the best in the market.” - Christiaan P., Team Lead Language Centre, KBC Bank

Empower (Ringover): Conversational Intelligence, Transcription and Analytics

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Empower by Ringover brings transcription, sentiment analysis and rich call analytics into Dutch contact centres and staffing teams so every conversation becomes searchable, auditable and action‑ready - no more replaying a 20‑minute call to hunt a refund code or delivery date: Empower's AI transcribes calls, generates concise summaries and flags “Moments” like offer acceptances or escalations, and it even supports Dutch translations for multilingual workflows; those features pair with deep CRM/ATS connectors so insights land where Dutch teams already work.

The platform's conversational intelligence dashboard surfaces talk ratios, topic detection and semantic clarity scores that managers can use to coach agents precisely and to spot recurring issues across channels, while the vendor‑facing privacy notes and enterprise controls make it suitable for GDPR‑aware pilots.

For a quick demo of the transcription flow see Ringover's call transcription overview and read the conversational intelligence feature set to understand how summaries, filters and integrations save time and improve quality in real operations.

CapabilityBenefit for Dutch teams
Call transcription & AI summariesSearchable records and fast post‑call follow‑ups
Sentiment & conversation analyticsTargeted coaching and quality assurance
Translations (incl. Dutch)Consistent multilingual support and quicker localisation
CRM/ATS integrationsAutomatic syncing of transcripts and summaries into workflows
Operational impactVendor data: ~66% reduction in after‑call task time

“Thanks to Empower, we've reduced by over 30 minutes the time spent on manual tasks per day per salesperson.” - Ricardo González

Conclusion: How to Choose Between Zendesk, ChatGPT, DeepL and Other Tools in the Netherlands

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Choosing between Zendesk, ChatGPT, DeepL and the other tools in this list means matching capability to the Netherlands' twin priorities: privacy and practical wins.

Start with GDPR-safe building blocks (pick platforms or add-ons that support deletion, masking and audit trails and review GDPR tool vendors) and favour staged pilots that prove deflection, translation quality or agent coaching before a full rollout; for example, Zendesk's privacy‑forward CX controls and enterprise features are a fit when omnichannel continuity and data governance matter (Zendesk customer data privacy guide (GDPR compliance)), ChatGPT-style assistants suit drafting, summarisation and role‑play training but need retrieval layers and human review to avoid hallucinations, and DeepL Enterprise is the quick win when high‑fidelity Dutch translation plus GDPR‑friendly controls are essential (DeepL Enterprise GDPR-compliant Dutch translation solution).

Skills and governance are the last mile - practical training such as Nucamp AI Essentials for Work bootcamp - prompt design and AI for business teaches prompt design, guardrails and pilot plans so teams turn these tools into measurable CX gains without regulatory surprises.

ToolBest for Netherlands use cases
ZendeskOmnichannel routing + enterprise privacy & retention controls
ChatGPT (LLMs)Drafting, summaries, agent coaching - with human‑in‑the‑loop checks
DeepLHigh‑fidelity Dutch translation, document preservation and GDPR options

“ChatGPT sometimes writes plausible-sounding but incorrect or nonsensical answers. Fixing this issue is challenging, as: (1) during RL (reinforcement learning) training, there's currently no source of truth; (2) training the model to be more cautious causes it to decline questions that it can answer correctly; (3) supervised training misleads the model because the ideal answer depends on what the model knows, rather than what the human demonstrator knows.”

Frequently Asked Questions

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Which AI tools are included in the "Top 10 AI Tools Every Customer Service Professional in Netherlands Should Know in 2025"?

The list covers 10 vendor tools and their main Dutch use cases: Zendesk (omnichannel agent workspace and copilot), ChatGPT / OpenAI (drafting, summarisation, agent coaching), Gemini (Google Workspace assistant embedded in Gmail/Docs/Drive), Drift (conversational AI for lead qualification and routing), Tidio (affordable multichannel chatbot with GDPR features), Replicant (voice-first conversational AI for contact centres), Balto (real‑time agent guidance and compliance checks), Freddy AI (Freshworks copilot for ticket automation and translation), DeepL (high‑fidelity Dutch and multilingual translation), and Empower by Ringover (transcription, conversation analytics and call summaries).

Why is AI adoption accelerating in Dutch customer service in 2025 and what are the key statistics?

AI momentum in the Netherlands is driven by measurable CX and operational wins plus broader business adoption: vendor and market signals show faster resolutions, smarter chatbots and AI‑assisted agents. Key figures cited in the article include a Lleverage finding that 95% of Dutch organisations run AI programmes, nearly 1 in 6 Dutch adults use AI daily, and CBS reporting business AI use rose to 22.7% in 2024. These trends support pilots that combine automation with human handoffs and privacy‑first governance.

What regulatory and privacy considerations should Dutch customer service teams follow when deploying AI?

Teams should prioritise GDPR compliance, DPIAs where needed, data minimisation, explainability and audit trails. Account for the EU AI Act and Dutch regulator priorities (Data Protection Authority, DNB, AFM), learnings from case law such as the bunq ruling, and national oversight like the algorithm register. Practical controls include PII masking, consent and deletion features, enterprise or private deployments (data locality), logging for explainability, and human‑in‑the‑loop review to reduce hallucinations and legal risk.

How should contact centres choose between these tools and run pilots to get measurable benefits?

Match tool strengths to your use cases, run staged pilots, and measure clear KPIs (deflection, automation rate, response time, CSAT). Examples: choose Zendesk for omnichannel continuity and enterprise data controls; DeepL Enterprise for high‑fidelity Dutch translation and GDPR options; ChatGPT‑style assistants for drafting and training but add retrieval layers and human review; Drift for revenue/lead capture; Replicant for voice automation. Train staff on prompt design and AI guardrails, perform DPIAs, start small (single channel or queue), measure outcomes, then scale.

What vendor‑reported operational impacts can Dutch teams expect from these tools?

Vendor-reported metrics in the article include: Zendesk claims automation can push toward 60–80% and resolve 80%+ of issues autonomously in some configurations; Tidio (Lyro) cites ~67% automation of routine queries and a 97% drop in average response time; Replicant reports <1s response latency, 125k+ autonomous calls in a case study and high CSAT; Balto has guided 400M+ calls and delivered 1B+ real‑time recommendations; Empower reports vendor data showing ~66% reduction in after‑call task time; Freddy AI reports ~56% time saved in summarisation and vendor claims of improved response quality and agent productivity. Use these as benchmarks but validate on your pilots.

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Ludo Fourrage

Founder and CEO

Ludovic (Ludo) Fourrage is an education industry veteran, named in 2017 as a Learning Technology Leader by Training Magazine. Before founding Nucamp, Ludo spent 18 years at Microsoft where he led innovation in the learning space. As the Senior Director of Digital Learning at this same company, Ludo led the development of the first of its kind 'YouTube for the Enterprise'. More recently, he delivered one of the most successful Corporate MOOC programs in partnership with top business schools and consulting organizations, i.e. INSEAD, Wharton, London Business School, and Accenture, to name a few. ​With the belief that the right education for everyone is an achievable goal, Ludo leads the nucamp team in the quest to make quality education accessible