Top 10 AI Tools Every Marketing Professional in Tulsa Should Know in 2025
Last Updated: August 28th 2025

Too Long; Didn't Read:
Tulsa marketers in 2025 should adopt AI tools to boost productivity up to 40% - 78% of orgs use AI. Role-specific training can save ~1 hour/day. Top tools include Surfer, HubSpot, Jasper, Synthesia, Drift, Brand24, Zapier, Optmyzr, Upfluence, and Grammarly.
Tulsa marketers should treat 2025 as the year to get serious about AI: studies show 78% of organizations now use AI in at least one business function and generative models can boost productivity by up to 40%, but those gains only appear when teams are trained to use tools well - not when tools are simply purchased and shelved (see the case for structured AI training at K95 Tulsa).
Local teams that invest in role‑specific training can shave roughly an hour a day off repetitive tasks, free up time for strategy, and compete more effectively across healthcare, finance, retail and other Oklahoma sectors facing rapid AI disruption.
For marketers ready to level up, an intensive pathway like the AI Essentials for Work bootcamp teaches practical prompts and on‑the‑job AI skills without a technical background, while local workforce guides explain how to bridge Tulsa's skills gap to keep regional talent in demand.
Attribute | Details |
---|---|
Program | AI Essentials for Work |
Description | Gain practical AI skills for any workplace; learn tools, prompt writing, and apply AI across business functions |
Length | 15 Weeks |
Courses included | AI at Work: Foundations; Writing AI Prompts; Job Based Practical AI Skills |
Cost | $3,582 (early bird) / $3,942 (after) |
Syllabus | AI Essentials for Work syllabus |
Registration | Register for the AI Essentials for Work bootcamp |
Table of Contents
- Methodology - How We Picked These Top 10 Tools for Tulsa
- Surfer SEO - Page-level SEO and content optimization
- HubSpot - CRM, marketing automation, and AI assistant
- Jasper AI - Content and ad copy generation
- Synthesia - AI video generation for social and ads
- Drift - Conversational AI and website chat for lead capture
- Brand24 - Social listening and sentiment monitoring
- Zapier - Workflow automation connecting marketing tools
- Optmyzr - PPC and Google Ads optimization
- Upfluence - Influencer discovery and campaign management
- Grammarly - Writing assistant and brand voice consistency
- Conclusion - Building a Tulsa AI marketing stack and next steps
- Frequently Asked Questions
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Grab quick wins and a roadmap for next steps for Tulsa marketing professionals in 2025 to start delivering results fast.
Methodology - How We Picked These Top 10 Tools for Tulsa
(Up)Selection prioritized practical fit for Tulsa's SMB landscape: tools had to be easy to implement, model‑agnostic, and able to scale with limited budgets and staff while integrating cleanly into existing stacks - criteria echoed in statewide guidance on AI marketing tools for Oklahoma (Best AI marketing tools for Oklahoma small businesses).
Special attention went to conversational systems built for technical support and compliance, since Tulsa IT and cybersecurity firms need chatbots that can triage incidents, create secure tickets, and improve over time (AI chatbot customer support solutions for Tulsa SMBs).
Tools were also judged on measurable ROI and adoption pathways - favoring platforms that unlock rapid wins (reclaiming an hour a day from repetitive tasks) and support phased rollouts, training, and model choice rather than lock‑in, following practical SMB playbooks and the “human + AI” adoption framework used in recent Vendasta guidance on deploying AI across the customer journey (Vendasta guide to using AI for small business marketing).
The final top‑10 list balances cost, security/compliance, integration, and clear early‑win use cases so Tulsa teams can automate safely and scale confidently.
Surfer SEO - Page-level SEO and content optimization
(Up)For Tulsa marketers who need practical, page-level wins, Surfer SEO brings a data-driven Content Editor that analyzes 500+ on‑page signals and gives real‑time guidance on word count, headings, images and keyword usage - helpful for crafting Tulsa‑focused service pages and event promos that actually rank locally; Surfer's editor even shows a live Content Score (aim for above 75) and a Topical Map to expose content gaps, while integrations with Google Search Console and WordPress let teams pull local performance data straight into planning and audits (see a detailed feature breakdown at Surfer SEO features overview at Backlinko and a hands‑on review of the 500+ signal approach in the Surfer SEO 500+ signals review).
Be mindful of tradeoffs: Surfer can drive quick improvements - some users report moving pages from the 15–17 range into the top three - but its keyword research and AI suggestions should be paired with manual edits to avoid over‑optimization and to ensure copy reads for Tulsans, not just algorithms; used smartly, Surfer is a compact tool for streamlining on‑page SEO, speeding audits, and scaling content workflows across small Tulsa agencies and in‑house teams.
Feature | Why Tulsa teams care |
---|---|
Content Editor | Real‑time scoring and outlines to optimize city pages and blog posts |
Topical Map | Identifies content gaps and local topic clusters using GSC data |
SERP Analyzer | Breaks down first‑page factors so teams can target quick ranking gains |
HubSpot - CRM, marketing automation, and AI assistant
(Up)HubSpot is a practical hub for Tulsa marketers who need a single place to unify customer data, automate nurture campaigns, and add AI-powered velocity without a huge IT lift: the platform offers a free CRM and a full suite of Hubs (Marketing, Sales, Service, Content and Operations) that Tulsa SMBs can use to centralize workflows and scale outreach, while Breeze - HubSpot's AI assistant - accelerates content and service (see HubSpot CRM and Breeze features HubSpot CRM and Breeze features).
Real customer stories show rapid, measurable wins - Handled used HubSpot to grow to 121 locations in 18 months and deploy hundreds of workflows to free staff for higher‑value work (Handled HubSpot case study) - and the Breeze library is full of examples of AI agents improving content output, lead gen, and support efficiency (HubSpot Breeze AI case studies).
For Tulsa teams, that means turning scattered spreadsheets into a single CRM record, automating local event drips and ads, and letting AI handle routine tickets so human agents can focus on relationships - imagine reclaiming hours a week while keeping messaging tuned to Oklahoma audiences.
Feature | Why Tulsa teams care |
---|---|
Free HubSpot CRM | Unify contacts and deals (free tier available) to replace spreadsheets and centralize reporting |
Breeze AI (Content & Customer Agents) | AI assistants accelerate content creation and handle routine support, freeing teams for strategy |
Integrations & Workflows | 1,800+ app integrations and programmable automation enable Tulsa agencies to connect ad platforms, CMS, and lead sources |
“HubSpot is the hub for our entire business. It allowed us to move incredibly fast. It's phenomenal.” - Seth Waite, President & CEO (Handled)
Jasper AI - Content and ad copy generation
(Up)Jasper AI is a fast, marketing‑first content assistant that helps Tulsa teams turn campaign briefs into ready‑to‑edit drafts - its 20‑minute speed claim and Brand Voice controls make it especially useful for local ad copy, landing pages, and event promo packs tuned to Oklahoma audiences; Jasper ships with 50+ templates, Surfer SEO integration for search‑friendly copy, and a Copyscape plagiarism checker to keep outputs original, so a small agency can spin up a promo, social post, and email drip far quicker than starting from scratch (see a full Jasper AI review for 2025 at AIApps).
Practical limits matter: long‑form pieces and factual claims still need human editing and verification, and teams should pair Jasper with local knowledge (examples of Tulsa webinar promo packs show how to tune AI drafts for regional voice).
For Tulsa SMBs that want faster creative output without sacrificing brand consistency, Jasper is a strong assistant - ideal for generating ad variants and beats that editors then refine into final copy.
Plan | Monthly Price |
---|---|
Creator | $49 |
Teams | $125 |
Business | Custom |
“Jasper's brand and voice tools help our teams work even better together. We're able to align faster and collaborate more effectively.” - Nick Kakanis, SVP of Operations, Pilot Company
Synthesia - AI video generation for social and ads
(Up)Synthesia gives Tulsa marketers a practical way to make polished social and ad videos without renting a crew: the platform's template library and AI avatars mean a small agency can spin up orientation, sales, or event promo videos in minutes instead of days, and NEA reports production timelines can fall by as much as 95% - even a full script‑to‑final cut example in about 90 minutes - making video a realistic channel for local promos and training that once cost $5,000–$20,000 per minute to produce (Synthesia AI video templates and conversion playbook).
With 150+ avatars, 120+ voices, multilingual output, and over 60,000 customers (including 60% of the Fortune 100), Synthesia scales from single‑person shops to larger Tulsa healthcare and finance teams that need compliant, repeatable comms; NEA highlights its enterprise security posture and certifications, which matter when handling regulated content and customer data (NEA article on Synthesia enterprise security and platform).
Balance the speed and cost savings with responsible use - templates and avatars are powerful, but ethical guardrails keep local brands trustworthy.
“Generative AI will enable every company to become a video-first organization.”
Drift - Conversational AI and website chat for lead capture
(Up)Drift is a turnkey conversational AI option Tulsa marketers should consider when the goal is turning website traffic into qualified conversations and booked meetings: its AI chat agents power real‑time, open‑text conversations (Drift reports being trained on 100M+ B2B buying interactions) and can lift engagement - Salesloft notes Drift bots see about 40% more customer engagement - while routing high‑intent visitors straight to sales or a calendar slot, which matters for local B2B and financial services teams that need faster pipeline.
Key capabilities - GPT‑suggested replies, multilingual chat, AI engagement scoring, playbooks and “Fastlane” routing - let small Tulsa teams deliver 24/7 qualification (useful for the roughly half of buying conversations that happen after hours) without hiring extra staff.
Integrations with CRMs like HubSpot and Salesforce plus analytics mean chats feed measurable pipeline, but buyers should budget carefully: Drift's costs can run from several thousand dollars a month to a $10k–$150k annual range depending on scale and features (see the detailed Drift Conversational AI overview from Salesloft and a practical Drift pricing guide and cost breakdown).
Feature | Why Tulsa teams care |
---|---|
AI chat + playbooks | Automates lead qualification and routes meetings to reps in real time |
GPT suggested replies & AI scoring | Speeds responses and prioritizes high‑intent local accounts |
Integrations | Syncs with HubSpot, Salesforce, Zapier to keep Tulsa CRMs tidy |
Pricing | Ranges from ~$2,500+/month for premium tiers up to $10k–$150k/year for enterprise scale |
“Drift has turned into the number one channel for high-intent leads.”
Brand24 - Social listening and sentiment monitoring
(Up)Brand24 is a practical listening layer for Tulsa marketers who need to protect local reputation and spot opportunities before they escalate: it monitors mentions across 25 million sources (social, news, blogs, podcasts, review sites and video channels like TikTok and YouTube) and uses AI‑driven tools - anomaly detection to flag sudden spikes, emotion analysis (admiration, anger, disgust, fear, joy, sadness) to gauge sentiment, and topic analysis to surface the conversations that matter - so a small team can catch a typoed complaint or identify a rising event trend in minutes rather than hours.
Local teams can narrow results with the Geolocation filter to focus on U.S. mentions or filter out noise, export reports for stakeholders, and try the platform risk‑free with Brand24's 14‑day trial; for a feature walkthrough see the Brand24 AI mentions overview and the Brand24 Geolocation filter help guide for targeting local coverage.
Feature | Why Tulsa teams care |
---|---|
25 million sources | Broad coverage across social, news, blogs, podcasts, and video to find local and non‑tagged mentions |
AI Anomaly & Emotion Analysis | Quickly detect spikes and the emotions driving conversation so teams can respond appropriately |
Geolocation filter | Focus monitoring on U.S. or regional mentions to keep Tulsa campaigns and crises local |
“Brand24 is the one stop shop for your brand insights. Now, with even more AI-powered capabilities, it is one of the only tools you need to understand your brand health in minutes.” - Jonathan Parsons, Marketing Director & Founder
Zapier - Workflow automation connecting marketing tools
(Up)Zapier turns the messy, repetitive plumbing of Tulsa marketing stacks into reliable automation - no dev team required - so a small agency can automatically push new webinar signups into a CRM, fire Slack alerts for high‑value leads, and create calendar slots for sales without anyone copying and pasting; guides note Zapier connects hundreds to thousands of apps (from Mailchimp and HubSpot to Calendly and Airtable) and supports multi‑step Zaps, filters, webhooks and built‑in helpers for scheduling and parsing data.
For Oklahoma teams juggling events, ads and client intake, Zapier is the kind of tireless assistant that never takes lunch - freeing hours for strategy while keeping local processes auditable and repeatable.
Capability | Why Tulsa teams care |
---|---|
Integrations | Connects hundreds to thousands of apps (examples: HubSpot, Mailchimp, Calendly, Slack, Airtable) |
Plans & Limits | Free tier (limited zaps/tasks); paid plans start around $20/month for more zaps and up to 1,000+ tasks/month |
Advanced features | Multi‑step Zaps, filters, webhooks, built‑in apps (Schedule, Formatter, Email, SMS, Paths) |
Optmyzr - PPC and Google Ads optimization
(Up)For Tulsa marketers running tight PPC budgets, Optmyzr acts like a power tool for paid search - automating repetitive bid moves, surfacing true root causes with PPC Investigator, and letting small teams scale shopping feeds and Performance Max by automating rule‑based actions; real users report dramatic wins (a Google Ads expert reclaimed roughly 20 account‑management hours per week and Matthieu Tran‑Van saw a 10x productivity boost with 28% more revenue), so a local agency can cut wasted spend and spend more time on strategic local campaigns rather than manual tweaks.
Optmyzr's Rule Engine and Campaign Automator make it easier to launch and manage dozens or thousands of SKUs - useful for Tulsa retailers and service firms - and case studies show measurable savings (Eliminate Wasted Spend cut irrelevant placements to save $6,000 and halved day‑to‑day management time).
For a quick tour of proven results and playbooks, see Optmyzr's case studies and the Eliminate Wasted Spend example to understand where those time and cost savings come from.
Benefit | Example from Optmyzr research |
---|---|
Productivity boost | 10x productivity & 28% revenue (Matthieu Tran‑Van) |
Time saved | ~20 hours/week saved for a Google Ads expert |
Wasted spend cut | $6,000 saved on irrelevant placements (Eliminate Wasted Spend) |
Shopping performance | 61% CTR increase reported by Colewood Digital |
“Having a centralized solution like Optmyzr has allowed us to cut our management time significantly (at least by half) and that time back allows us to spend more time with our families because we work remotely.” - Emillie Eidson, Co‑Founder, Eliminate Wasted Spend
Upfluence - Influencer discovery and campaign management
(Up)Upfluence turns influencer discovery and campaign management into a practical playbook for Tulsa marketers who need local reach without the manual scavenger hunt: the platform combines a searchable influencer database, campaign workflows, payments and analytics (and even Jace AI for e‑commerce brands) so teams can scale micro‑influencer programs or recruit brand ambassadors already in a customer base; see the Upfluence influencer search tool and Upfluence free influencer marketing tools for audits like a Fake Follower Checker to vet creators first (Upfluence influencer search tool, Upfluence free influencer marketing tools).
For Tulsa campaigns this matters: Upfluence's local guide surfaces both macro profiles (joeyswoll at 3.2M followers) and high‑engagement locals (emiterraoficial at 55.9K followers with a 9.12% engagement rate), letting small agencies balance reach and authenticity without guessing; centralizing outreach, contracts and performance tracking means fewer missed DMs and more measurable ROI on event promos, local e‑commerce pushes, and hospitality partnerships in Oklahoma.
Influencer | Followers | Engagement Rate |
---|---|---|
joeyswoll | 3.2M | 2.81% |
noelmulkey | 93.5K | 1.42% |
dianalexe | 80.9K | 3.96% |
emiterraoficial | 55.9K | 9.12% |
metricool | 40.5K | 1.18% |
Grammarly - Writing assistant and brand voice consistency
(Up)For Tulsa marketers juggling event promos, local PR and customer service, Grammarly Business is the kind of everyday AI assistant that actually fixes real workflow gaps: set up a living style guide and custom brand tones so every sales email, support reply and landing‑page headline reads like it came from the same local voice, with real‑time feedback that helps new hires and non‑native writers hit the mark faster; the brand tones feature even creates tone profiles and nudges writers toward on‑brand language (Grammarly Brand Tones for teams), while guided how‑tos make it simple to document and distribute a team style guide for Tulsa campaigns (Grammarly guide: How to Create a Brand Voice).
The payoff is concrete: enterprise beta users saw communication become ~40% more on‑brand, teams report big drops in editing time, and admins get analytic dashboards, SSO and centralized controls so brand safety scales with growth - great news for small agencies and city departments that can't afford sloppy, inconsistent messaging.
Metric | Value |
---|---|
On‑brand improvement (beta) | ~40% |
Editing time reduced | up to 66% |
Writing quality improvement | up to 74% |
Customer trust baseline | 81% require trust to buy |
“I wanted to unify language globally across teams in the US, Singapore, India, Paris, Amsterdam, and London to ensure we're in sync and communications are clean and uniform. Grammarly helps enable that for our global support organization – especially where English isn't the first language.” - Ian Kennedy, Director of Corporate Engineering Helpdesk, Databricks
Conclusion - Building a Tulsa AI marketing stack and next steps
(Up)Build Tulsa's AI marketing stack the way high‑performing teams do: start with an AI readiness audit (data quality, CRM health, and tech maturity), pilot one measurable use case, then scale with governance, training and human oversight - advice echoed in the Practical AI Roadmap for Marketing & GTM Ops and the Duval Union AI playbook, both of which stress auditing the stack and matching models to task complexity (Practical AI Roadmap for Marketing & GTM Ops guide, AI Marketing Strategy Playbook by Duval Union).
For Tulsa teams that need fast, practical enablement, pair pilots with role‑based training like Nucamp's AI Essentials for Work 15-week bootcamp so staff learn prompt design, safe workflows, and how to embed AI agents into ops without breaking governance - this combination turns time‑sinks into strategy hours and makes local campaigns more measurable and defensible.
Plan three phases - PREP, PILOT, ACTIVATE - measure outcomes (time saved, pipeline lift, CAC change), keep humans in the loop, and iterate: small experiments now will create the competitive edge Tulsa marketers need in 2025.
Program | Length | Cost (early bird) | Register |
---|---|---|---|
AI Essentials for Work | 15 Weeks | $3,582 | Register for AI Essentials for Work (15-week AI bootcamp) |
“AI becomes your thinking partner for strategic work, enabling sharper strategies and faster creative concepts.” - Philippe Verschueren
Frequently Asked Questions
(Up)Which AI tools should Tulsa marketing professionals prioritize in 2025 and why?
Prioritize tools that deliver measurable productivity and integrate with existing stacks: Surfer SEO (page-level SEO and local content optimization), HubSpot (CRM, automation, Breeze AI assistant), Jasper AI (copy and ad creative), Synthesia (AI video for promos and training), Drift (conversational AI for lead capture), Brand24 (social listening and sentiment), Zapier (workflow automation), Optmyzr (PPC optimization), Upfluence (influencer discovery/management), and Grammarly Business (brand voice and writing quality). These platforms were chosen for ease of implementation, model-agnosticism, scalability on limited budgets, measurable ROI, and local use cases relevant to Tulsa SMBs (reclaiming time from repetitive tasks, improving lead qualification, and protecting local reputation).
How can Tulsa teams measure the impact of adopting these AI tools?
Measure impact with specific KPIs tied to pilot use cases: time saved on repetitive work (hours/day), pipeline lift and qualified meetings from chatbots, CAC change and conversion rate for paid search and ads, organic rankings and Content Score improvements for SEO, engagement and reach for influencer and social campaigns, reduction in editing time and on‑brand consistency for content, and cost savings from automated workflows. The article suggests three phases - PREP (audit data and CRM health), PILOT (one measurable use case), ACTIVATE (scale with governance and training) - and to track metrics like time saved, pipeline lift, and CAC change during pilots.
What are recommended implementation strategies and training options for Tulsa organizations?
Start with an AI readiness audit (data quality, CRM health, tech maturity), then pilot a single measurable use case. Pair pilots with role-based AI training - examples include an intensive pathway like the AI Essentials for Work bootcamp (15 weeks) that teaches prompt writing, practical AI skills for workplace tasks, and safe workflows. Use phased rollouts, model choice over lock‑in, governance (human oversight, compliance), and measurement. Localized training helps teams reclaim roughly an hour a day from repetitive tasks and scale responsibly across sectors like healthcare, finance, retail.
What tradeoffs and governance concerns should Tulsa marketers watch for when using generative AI?
Key tradeoffs include over‑optimization (Surfer SEO), factual inaccuracies and hallucinations (Jasper, content assistants), ethical and brand risks (Synthesia avatars, influencer authenticity), and vendor lock‑in or cost escalations (Drift, enterprise pricing). Governance should include human review of factual claims, brand voice/style guides (Grammarly Business), data protection and compliance (especially for regulated sectors), vendor security posture, and phased adoption with training. Emphasize human+AI workflows and measurable pilots to mitigate risk.
How much do these tools and related training typically cost for Tulsa SMBs?
Costs vary: training like AI Essentials for Work is listed at $3,582 (early bird) to $3,942 (after) for a 15‑week program. Tool pricing examples from the article: Jasper plans from $49/month (Creator) to custom for Business; Zapier paid plans start around $20/month; Drift can range from ~$2,500+/month up to $10k–$150k/year for enterprise tiers; Synthesia, HubSpot, Optmyzr, Brand24, Upfluence and Grammarly have tiered or custom pricing depending on scale and features. The selection prioritizes tools that can scale with limited budgets and provide early wins before larger investments.
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Ludo Fourrage
Founder and CEO
Ludovic (Ludo) Fourrage is an education industry veteran, named in 2017 as a Learning Technology Leader by Training Magazine. Before founding Nucamp, Ludo spent 18 years at Microsoft where he led innovation in the learning space. As the Senior Director of Digital Learning at this same company, Ludo led the development of the first of its kind 'YouTube for the Enterprise'. More recently, he delivered one of the most successful Corporate MOOC programs in partnership with top business schools and consulting organizations, i.e. INSEAD, Wharton, London Business School, and Accenture, to name a few. With the belief that the right education for everyone is an achievable goal, Ludo leads the nucamp team in the quest to make quality education accessible