Top 10 AI Tools Every Marketing Professional in Puerto Rico Should Know in 2025

Puerto Rico's marketers can no longer treat AI as a distant trend: adoption rose by more than 6% between 2024 and 2025, with many residents using tools to support studies and learning - a sign that the island's digital literacy is accelerating (WJournalPR: Use of AI Grows Among Puerto Ricans).

That uptick creates practical, low‑compute opportunities for local SMBs to lift store visits and municipal conversions rather than chasing costly experiments (see Nucamp's primer on Nucamp primer: Immediate AI opportunities for Puerto Rico SMBs).

Academic work noting a hiring advantage for bilingual applicants underscores a simple marketing truth here: Spanish–English content tailored to local municipalities outperforms one-size-fits-all copy.

Think of this moment like adding a new lane to Puerto Rico's busiest marketing highway - more capacity to reach the right customer at the right time - and practical training like the AI Essentials for Work syllabus (Nucamp) helps teams convert that capacity into measurable ROI.

Program	Length	Early Bird Cost	Register
AI Essentials for Work	15 Weeks	$3,582	Register for AI Essentials for Work (Nucamp)

Selection started with practical impact for Puerto Rico's marketers: tools had to solve real SMB problems - boosting store visits, supporting bilingual Spanish/English copy, and fitting low‑compute budgets - rather than promising futuristic experiments.

This meant filtering the market by use case (content, SEO, chatbots, video, automation and competitive intelligence) as outlined in FoundationInc's roundup of AI marketing tools, checking persona and audience‑data strengths like Delve AI's persona work, and prioritizing platforms that package CRM/automation for small teams as Vendasta describes for local businesses.

Criteria included language support and localization, integrations with common stacks, clear pricing or trial paths, measurable pilot outcomes (time saved, conversions), and privacy/ethics guardrails; human review remained mandatory for creative or factual output.

Tools that met multiple buckets - e.g., content + on‑page SEO, or automation + multichannel chat - ranked higher because they let an island team “punch above its weight” (the digital equivalent of giving a corner tienda the ad muscle of a regional chain).

Short pilots and free trials were used to validate ROI before recommending full adoption.

Jasper can be a practical bridge for Puerto Rico's bilingual campaigns by making Spanish–English content creation and translation a built‑in part of workflow rather than an afterthought: set a Default Workspace Language so every output defaults to Español, change language at the project level to keep municipal landing pages in the right dialect, or prompt Chat to

Translate into Spanish

for quick ad copy swaps, and for higher‑fidelity jobs use the Content Translator app (available on Business plans) as described in Jasper.ai language localization and translation guide.

That flexibility pairs well with local SEO strategies and municipality targeting for Puerto Rico that drive store visits and conversions across the island - think of it as giving each barrio its own headline without overloading small teams - and fits into an AI marketing roadmap for Puerto Rico SMBs.

HubSpot can be the practical all‑in‑one stack that Puerto Rico's marketers need to turn bilingual campaigns and tight budgets into measurable results: its free CRM scales to large contact lists while Marketing, Sales and Service Hubs centralize customer data so teams don't lose local context when switching channels.

AI features like Breeze Copilot and Breeze Agents speed routine tasks - drafting emails, updating CRM records or generating social posts - so small teams gain outsized capacity, and users report big lifts in productivity and outcomes (faster ticket resolution, higher close rates and stronger lead generation) as workflows automate lead routing and personalized nurturing; see how CRM automation drives these gains in this Six & Flow HubSpot benefits overview: AI-powered Breeze Copilot and Breeze Agents and in HubSpot's marketing automation guide.

For Puerto Rico SMBs focused on municipal targeting and low‑compute pilots, HubSpot's unified analytics and scalable plans make it possible to run short ROI‑driven experiments - think of it as giving a corner tienda the ad muscle of a regional chain - starting from the Nucamp AI Essentials for Work primer: immediate AI opportunities for Puerto Rico SMBs (syllabus).

For Puerto Rico's marketers, Semrush turns guesswork into a tactical playbook: the Keyword Magic Tool surfaces bilingual, long‑tail queries and groups them into topic clusters so municipal landing pages and barrio‑level campaigns can match real search intent instead of hoping for clicks.

Use the free Keyword Tool to generate local keyword ideas with no sign‑up, then layer metrics - search volume, keyword difficulty, CPC and SERP features - onto those terms to choose affordable, high‑impact targets for Spanish and English pages; the platform also exposes competitor keywords so teams can benchmark and steal share in local searches.

Semrush's AI‑enhanced keyword lists and intent filters make it easier to map each keyword group to a page or ad, prioritize low‑difficulty wins, and hunt Featured Snippet or Local Pack opportunities that drive foot traffic - think of it as handing a corner tienda a map of exactly what residents type into Google.

See Semrush's Keyword Magic Tool guide and try the free keyword generator to start building a multilingual strategy for Puerto Rico.

Metric	Value
Indexed keywords	27.3B
Geo databases	142
Ideas per keyword	20M

SurferSEO is a practical on‑page partner for Puerto Rico's bilingual campaigns because its Content Editor and AI features work in any language as long as the keyword and location reflect the audience - so use a Spanish keyword and pick the appropriate language variant (for example United States - ES) or ask support to add Puerto Rico as a location to get true local SERP guidance; see the Surfer SEO language and location support documentation for details (Surfer SEO language and location support documentation).

The Content Editor gives real‑time structure, NLP keyword and readability signals so municipal landing pages can mirror what residents actually type, while Auto Optimize and Surfer AI (which supports Spanish article generation) speed iterative updates; Surfy works across languages, though the Humanizer currently performs best in English, so plan for human review on Spanish copy.

For small teams trying short, ROI‑driven pilots, pair Surfer's editor with local keyword research and municipality targeting to turn a barrio storefront into a visible local result - think of it as handing a corner tienda a GPS for Google searches - and use the Content Editor and optimization workflow to keep pages fresh and measurable (Surfer SEO Content Editor real-time optimization guide, municipality targeting strategies for Puerto Rico marketing).

ManyChat brings no‑code messaging automation that fits Puerto Rico's small teams by turning Instagram comments and DMs - and now WhatsApp conversations - into tracked leads, quick answers, and sales-ready followups without a developer on call; its Instagram product lets businesses “turn comments into conversations that sell,” capture emails and phone numbers from DMs, and automate FAQ replies, while the WhatsApp channel adds stable, API‑based automation for lead capture, re‑engagement and customer support (useful when testing municipality‑targeted campaigns and bilingual flows).

Set up is designed to be fast - ready in minutes - with an intuitive Flow Builder and AI flow suggestions so a corner tienda can collect and qualify leads from social interactions and route them into a CRM or campaign tied to local landing pages.

For teams focused on driving store visits and municipal conversions, ManyChat's Instagram features and WhatsApp automation are practical ways to scale conversational outreach without heavy compute; see ManyChat's Instagram product page and their guide to WhatsApp automation to plan a short, measurable pilot that feeds your local SEO and outreach playbook.

“After a successful beta program, we are thrilled to officially launch WhatsApp Automation,” said ManyChat CEO Mike Yan.

Synthesia makes scaling localized, bilingual video for Puerto Rico remarkably practical: type a short script in Spanish or English, pick an AI avatar and one of 140+ languages/voices, and publish a clean, captioned MP4 without cameras or actors - perfect for municipal landing pages, product explainers or quick store‑visit promos that a small team can A/B test cheaply.

For budget‑conscious pilots the Free plan lets teams try 3 minutes/month (36 minutes/year) with 9 avatars, while paid tiers (Starter ≈ $29/month, discount to ~$18/month billed annually; Creator ≈ $89/month) unlock more minutes, personal avatars, brand kits and one‑click translations so a barrio campaign can run native Spanish ads alongside English variants.

Features like Synthesia's AI video assistant, PowerPoint import and auto captions speed production, and the option to clone voices or create a custom avatar helps keep local tone consistent - think of it as putting a mini TV studio inside a corner tienda without the crew.

Learn more on the Synthesia AI video pricing and how-to guides, or pair videos with the Nucamp AI Essentials for Work bootcamp syllabus to tie pilots to measurable ROI.

Plan	Price (monthly)	Video minutes	Avatars
Free	$0	3 min/month (36/yr)	9 AI avatars
Starter	$29/mo (≈$18/mo annually)	10 min/month (120/yr)	125+ avatars; 3 personal avatars
Creator	$89/mo (≈$64/mo annually)	30 min/month (360/yr)	180+ avatars; 5 personal avatars
Enterprise	Custom	Unlimited	230+ avatars; unlimited personal avatars

“We have used Synthesia to record slide decks using a personal avatar. Being able to edit my text and having access to easy‑to‑use animations and transitions all in one easy dashboard have been game‑changers.” - G2 user quoted in reviews

Descript makes turning long interviews and training sessions into snackable, bilingual social clips remarkably approachable for Puerto Rico's small marketing teams: upload or record, get an instant transcript in Spanish or English, then edit video by editing the text, remove filler words with one click, and let Descript's Clips and AI Actions surface shareable moments ideal for Instagram Reels, WhatsApp promos or municipality‑targeted landing pages; the platform now supports multilingual transcription (23 languages) and Spanish audio‑to‑text so local accents and code‑switching are usable inputs rather than obstacles.

Plans scale from a Free tier (1 hour/month transcription, 720p exports) to Creator and Business tiers that add 4K export, translate‑captions and dubbing minutes for running bilingual pilots at low cost, plus Overdub/Regenerate to fix tiny delivery mistakes without re‑recording - think of a corner tienda turning a shop chat into three ad clips in under an hour.

For teams testing short, ROI‑driven video workflows, Descript's text‑first editor and social clip generation cut post‑production time while keeping human review in the loop; see Descript's pricing and multilingual transcription guides for feature limits and language support.

Plan	Annual price (per user/mo)	Transcription hrs/mo	Notable feature
Free	$0	1 hr	Text‑based editing, basic AI trial, 720p export
Hobbyist	$16	10 hrs	1080p export, 20 Basic AI uses (clips, filler removal)
Creator	$24	30 hrs	4K export, unlimited AI Actions, dubbing (30 min)
Business	$50	40 hrs	Team collaboration, full Professional AI suite, translate captions

“With Descript I'll be able to at least double my content output since editing is taking one‑quarter the time it used to.” - Donna B.

Grammarly can be the practical bilingual sidekick Puerto Rico's marketers rely on to keep Spanish–English copy crisp, on‑brand and ready for local audiences: recognized for grammar checks and bilingual capabilities, it helps writers switch languages, tighten tone, and sharpen clarity so municipal landing pages, ad headlines and customer emails read naturally in both tongues (see West Coast German Media roundup of top bilingual AI writing tools by West Coast German Media).

Backed by the same AI writing‑assistant principles - contextual understanding, translation support and tone adjustment - these tools reduce repetitive edits while preserving a consistent brand voice across channels (overview of multilingual support in the AIContentfy guide to multilingual AI writing assistants), but human review remains essential for local phrasing and cultural nuance.

For small teams running short, ROI‑driven pilots, pair Grammarly with local SEO and municipality targeting playbooks to produce bilingual copy that converts - think of it as a fast editor who knows when to leave a barrio name in Spanish and tighten the CTA in English; Nucamp's primer on AI Essentials for Work syllabus outlines how to tie those gains to measurable outcomes.

Zapier turns routine busywork into a background engine so Puerto Rico's small marketing teams can focus on customers and conversions - think of it as giving a corner tienda a tireless assistant that logs every lead, books appointments and pings the sales rep while the owner helps the next customer.

The platform connects thousands of apps (7,000+ integrations) using simple trigger→action “Zaps,” supports multi‑step automations and conditional Paths on paid plans, and even offers built‑in tools like AI actions and Autoreplay to retry failed steps on Pro+ accounts; review the core concepts in Zapier guide to Zaps to see how triggers, actions and tasks fit together.

Fast pilots can start from Zapier's pre-built Zap templates and app library to capture leads from forms, sync calls into HubSpot or Google Sheets, and send Slack or SMS alerts - then measure time saved and watch task usage so costs don't creep up.

For Puerto Rico teams focused on bilingual, municipality‑targeted pilots, pair small Zaps with an AI training primer (see the Nucamp AI Essentials for Work syllabus) and iterate: start with one high‑value automation, test for a week, then scale the winners into a tidy, measurable workflow stack.

Plan	Price (from)	Key limits / features
Free	$0	5 single‑step Zaps, 100 tasks/month
Professional	Starts at $19.99/mo	Multi‑step Zaps, ~750 tasks/month, filters/formatter
Team	Starts at $69/mo	2,000+ tasks/month, Paths, shared folders
Enterprise	Contact sales	100,000+ tasks, SSO, admin controls, prioritized support

Seventh Sense brings AI-powered send‑time optimization and contact engagement management that can be a huge win for Puerto Rico's budget‑tight SMBs: its machine‑learning model personalizes the exact minute each recipient is most likely to open, recycles or pauses low‑probability contacts to protect sender reputation, and surfaces analytics other platforms don't - so small teams can lift opens and clicks without firing off more emails or hiring extra staff.

Built to plug into HubSpot and Marketo, Seventh Sense AI send-time optimization is especially useful for municipality‑targeted, bilingual pilots where timing and list health matter as much as copy; explore the service on Seventh Sense and read how AI fits into broader marketing automation on Nexos.ai marketing automation insights.

For fast, measurable experiments, pair send‑time AI with local landing pages and the Nucamp AI Essentials for Work syllabus to tie any lift back to store visits or conversions - think of it as landing the right message the moment a tienda owner glances at their inbox between customers.

“what we saw was extraordinary. despite sending 44% less emails year-over-year, we grew our email marketing revenue by 11%.” - Greg Moore, Digital Marketing Strategist, ProAthlete Inc

Start small, measure smart and scale: Puerto Rico's marketers should assemble starter stacks that pair a content + SEO tool, a no‑code messaging channel and a lightweight CRM or automation layer so a corner tienda can run one measurable pilot that proves lift in store visits or conversions.

The numbers support this pragmatic path - BrightBid's survey found 79% of top marketing execs saw improved ROI from AI tools, but broader research also warns that only about a quarter of companies move beyond pilots to capture real value, so training and data readiness matter as much as the tools themselves (see the BrightBid survey on AI ROI among marketing executives and Iterable's roundup on why ROI remains elusive).

Practical next steps: pick one high‑value use case (local landing pages + WhatsApp or Instagram flows), instrument clear KPIs (clicks → visits → sales), run a short pilot, then invest in people and prompts - Nucamp's Nucamp AI Essentials for Work syllabus is a good place to train nontechnical teams to run repeatable, accountable experiments.

When pilots are small, tracked and tied to simple revenue metrics, Puerto Rico teams can turn early wins into budget for the next wave of tools and avoid the “pilot purgatory” that stalls so many AI efforts.

Program	Length	Early Bird Cost	Register
AI Essentials for Work	15 Weeks	$3,582	Register for Nucamp AI Essentials for Work (15-week bootcamp)

“There's no doubt that AI drives revenue. An overwhelming majority of marketing executives – 79% – said AI contributes to improved ROI and acknowledged that this success can be directly attributed to using AI tools. However, there are still significant barriers to AI adoption, with some marketers citing lack of training and budget constraints. The landscape is evolving rapidly, so we hope this peer-to-peer insight helps all organisations find ways to start benefiting from this technology.” - Gustav Westman, CEO and co‑founder of BrightBid