The Complete Guide to Using AI in the Real Estate Industry in Peru in 2025

By Ludo Fourrage

Last Updated: September 13th 2025

Illustration of AI for real estate in Peru 2025 showing a Peruvian city skyline, property analytics and AI icons

Too Long; Didn't Read:

AI is transforming Peru's real estate (2025): global AI in real estate rises from ~$222–303B (2024–25) at ~34% CAGR to ~$975–989B by 2029; Ley N°31814 and Supreme Decree No.115‑2025‑PCM mandate risk tiers, human oversight, ≥3‑year logs, rents ~6% and metro uplifts 15–20%.

AI is fast becoming a practical advantage for Peru's real estate sector in 2025: global market forecasts show AI in real estate jumping from roughly $222–303B in 2024–25 and growing at ~34% CAGR toward nearly $975–989B by 2029, which means tools like automated valuation, predictive maintenance and smart leasing are no longer niche experiments but scalable levers for efficiency (Global AI in Real Estate Market Report 2024–2029).

Locally, Peru's market felt inflationary shocks in 2022–23 but reports note stabilization and renewed leasing activity in Lima - making AI-driven pricing and lease automation timely for operators trying to cut costs and manage risk (Peru real estate credit analysis - Martini.AI report).

For agents and managers ready to act, practical training like Nucamp's Nucamp AI Essentials for Work bootcamp - 15-week AI training for the workplace teaches prompt-writing and AI tools that turn forecasts into faster deals and lower operating costs.

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AI Essentials for Work15 weeks - early bird $3,582 / regular $3,942 - Register for Nucamp AI Essentials for Work 15-week bootcamp

Table of Contents

  • Peru's AI Regulatory Landscape: Law 31814 and What Beginners Need to Know
  • Top AI Use Cases in Peru's Real Estate Market (2025)
  • Data, Privacy and Compliance Considerations for AI in Peru
  • Classifying Risk and Designing Controls for High‑Risk AI in Peru
  • Step‑by‑Step Implementation Roadmap for Peruvian Real‑Estate Firms
  • Quick Wins for Agents and Brokers in Peru (Low Effort, High ROI)
  • Technology Stack and Vendor Options for Peru's Market
  • Risks, Ethics and Operational Controls for AI Deployment in Peru
  • Conclusion & Next Steps for Beginners in Peru (Resources and Checklists)
  • Frequently Asked Questions

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Peru's AI Regulatory Landscape: Law 31814 and What Beginners Need to Know

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Peru's Ley N° 31814 (published 5 July 2023) moves AI from theory to regulated practice by using a risk-based approach that both encourages adoption and sets firm guardrails: prohibited “unacceptable” uses (like certain social scoring and some forms of real‑time biometric ID), a high‑risk band for credit scoring, employment screening and critical‑infrastructure tools, and lighter obligations for chatbots and general‑purpose models; the law also centralizes oversight in the Presidency of the Council of Ministers via the Secretariat of Government and Digital Transformation and layers in rules on transparency, human oversight, data minimization, cross‑border data controls and incident reporting (see the Nemko overview of Peru AI Law 31814 lifecycle requirements and the OECD summary of the Peru AI initiative).

For beginners in real estate: treat automated pricing, credit assessment and tenant‑screening tools as potentially high risk, document models and data sources, build simple human‑in‑the‑loop checks, and plan for periodic audits and clear consent language in Spanish - these steps reduce compliance risk and make AI a practical, trustworthy partner rather than a regulatory headache; think of classifying an automated credit check as a red flag in a loan pipeline - if it's high risk, it needs extra controls before it moves forward.

For a closer read on draft extensions and enforcement mechanics, review the OECD analysis of draft extensions and enforcement mechanics.

Key RequirementPractical Next Step for Real Estate
Risk classification (unacceptable/high/limited)Map each AI use (pricing, screening, chatbots) to a risk tier and document the assessment
Human oversight & transparencyImplement human‑in‑the‑loop review points and log model decisions for audits
Data governance & incident reportingApply data‑minimization, get informed consent, and set up a security incident reporting workflow

“In 2024, US lawmakers introduced more than 700 AI-related bills, and 2025 got off to an even faster start, with more than 40 proposals on the books in the first few days of the new year.”

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Top AI Use Cases in Peru's Real Estate Market (2025)

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Peru's 2025 rebound - stable rents around a 6% gross yield and renewed sales activity in Lima and fast‑growing secondary cities - creates fertile ground for practical AI tools: local automated valuation models (AVMs) and price‑optimization engines tuned to district-level dynamics and inflation‑adjusted trends can sharpen listings and underwriting (see the market snapshot from Peru real estate price history (Global Property Guide)); demand‑heatmaps and site‑selection models that factor proximity to new metro lines (properties within ~1km of stations often see 15–20% uplift) help investors spot pockets of outsized appreciation (Peru price forecasts (The LatInvestor)); Spanish‑language lease‑abstraction and contract‑search AI cuts legal bottlenecks and speeds closings; construction‑management models that flag delays from Sierra seasonal weather and logistics reduce overrun risk; and tenant chatbots plus automated lead triage turn mounting buyer interest into faster leases and sales - together these use cases convert macro recovery signals into day‑to‑day competitive advantage, whether a broker in Miraflores or a developer in Arequipa.

For hands‑on examples and tuned prompts for Spanish contracts and construction forecasting, see practical guides from local bootcamps and proptech pilots (Top AI prompts and use cases for real estate in Peru (local bootcamps and proptech pilots)), which help bridge data to decisions with simple human‑in‑the‑loop checks that keep models useful and auditable.

AI Use CaseLocal Benefit (Peru, 2025)
Automated valuations & pricingFaster, district‑specific pricing that reflects real/nominal trends and rental yields (~6%)
Lease abstraction (Spanish)Reduce legal delays and speed transactions for Spanish‑language contracts
Construction delay predictionFlag seasonal Sierra risks to cut overruns and improve delivery timelines
Demand heatmaps & metro proximity modelsIdentify 15–20% appreciation zones near new transit
Chatbots & lead triageConvert increased buyer interest into quicker leases/sales

“This sales record isn't random. It's the result of both structural and market-specific factors - especially project locations and a shift toward units averaging 65 square meters, reflecting higher demand for compact, efficient living spaces.”

Data, Privacy and Compliance Considerations for AI in Peru

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Peruvian real‑estate teams adopting AI must treat privacy and compliance as front‑line business tools: Ley N° 31814 creates a risk‑based regime that puts automated credit scoring, tenant screening and other high‑impact systems into a stricter band, mandates human oversight and transparency, and ties data duties to existing personal‑data rules (Law No.

29733) under the ANPDP - so every model that touches PII needs documented purpose, minimised inputs and clear consent in Spanish (Nemko overview of Peru's AI regulation).

The Regulations approved by Supreme Decree No. 115‑2025‑PCM (9 Sept 2025) formalise institutional roles (PCM‑SGTD, CNIDIA), require traceability and retention of impact documentation (three years minimum for assessments), and set staged compliance deadlines by sector with an entry‑into‑force window starting ~Jan 2026; for practical operations that means mapping each AI use to a risk tier, enforcing human‑in‑the‑loop checks on high‑risk flows, pseudonymizing training data where possible, and building vendor controls and incident‑reporting paths (including the SGTD's citizen channel at gob.pe/iaperu) before tools hit production (Lexology summary of the approved regulations).

A simple operational rule: treat model decisions that affect tenancy, credit or hiring like a physical tenant folder - date, consent form and audit trail - so teams can respond quickly to access, rectification or erasure requests and to regulatory inspections.

Regulatory requirementPractical next step for real estate firms
Risk classification (high/prohibited)Inventory AI use cases and map each to a risk tier; flag credit/tenant screening as high risk
Data protection & consent (PDPL)Collect explicit Spanish consent, minimise PII, use pseudonymization/anonymization
Human oversight & transparencyInstall human‑in‑the‑loop checkpoints and document decision logic for audits
Incident reporting & traceabilityLog incidents, keep impact assessments ≥3 years, and set a notification workflow to SGTD/ANPDP

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Classifying Risk and Designing Controls for High‑Risk AI in Peru

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Classifying risk and designing controls for high‑risk AI in Peru starts with the clear three‑band framework found in the Regulations - unacceptable (prohibited), high risk (credit scoring, employment decisions, infrastructure, etc.), and acceptable/limited uses - and translates directly into practical steps for real‑estate teams: first, inventory every AI touchpoint (AVMs, tenant screening, lease‑automation, chatbots) and map each to a risk tier using the criteria in the approved Regulations (Supreme Decree No.

115‑2025‑PCM) so credit‑related or tenant‑screening tools land in the high‑risk bucket (Analysis of Supreme Decree No. 115‑2025‑PCM - Peru AI regulations (Lexology)); second, apply mandatory design controls for high‑risk systems - document data sources, run impact assessments where appropriate, keep traceability and impact documentation (minimum three years) and install human‑in‑the‑loop checkpoints and stop‑gates so a trained reviewer can halt or correct automated decisions (Nemko overview of Peru's AI risk‑based regulatory regime).

Operationally, that means pseudonymize training data when possible, log model outputs like a tenant folder for audits, build vendor due diligence and an incident workflow tied to the SGTD/PCM channel, and align timelines to the staged compliance windows (entry into force ~Jan 2026 for many private‑sector obligations).

For guidance on classifying borderline systems and pre‑market verification, review the draft bill's four‑bucket approach and certification expectations (Access Partnership summary of Peru AI bill risk buckets and verification expectations); in practice, treat a tenant‑screening model like a stamped loan file - if it's high risk it needs controls before going live.

Risk tierControls & next steps
Unacceptable / ProhibitedDo not deploy; remove uses like manipulative profiling or forbidden biometric surveillance
High riskInventory & impact assessment, human‑in‑the‑loop, documented data sources, traceability (≥3 years), vendor checks, incident reporting
Acceptable / LimitedApply general transparency, privacy‑by‑design and monitoring; document decisions and maintain basic governance

Step‑by‑Step Implementation Roadmap for Peruvian Real‑Estate Firms

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Start small, measure relentlessly, scale with governance: a practical roadmap for Peruvian real‑estate teams begins by choosing one high‑value pilot (for example, Spanish lease‑abstraction or a construction‑delay flagging pilot taught in local bootcamps) and explicitly mapping it to business KPIs like payback period, ROI, tenant turnover and average rent so success is unambiguous - see the Top 22 real estate KPIs for concrete metrics and formulas (Top 22 Real Estate KPIs and Metrics for 2025 Reporting).

Run the pilot with tight cost controls and phased staffing, quantify efficiency and accuracy gains, then apply AI‑project KPIs (efficiency, error rates, new leads, contribution to sales) so ROI is measurable at each stage; RSM's cost‑optimization advice and MIT Sloan's playbook on “smart KPIs” both recommend combining descriptive, predictive and prescriptive indicators so dashboards become action engines rather than passive scorecards (MIT Sloan Review: Enhancing KPIs With AI for Strategic Measurement).

Capture a vivid quick win - turn a manual lease folder into searchable contract terms in minutes with a Spanish‑tuned extractor - to build momentum, then harden controls: data quality checks, human‑in‑the‑loop reviews, vendor due diligence and a documented incident workflow before scaling across portfolios (Lease Abstraction Tools Tuned for Spanish Leases).

With that cycle - pilot, measure, govern, scale - AI becomes a measurable business capability, not an experiment.

StepAction / KPI
1. Define & alignPick one pilot; map to KPIs (payback period, ROI, tenant turnover)
2. Pilot & measureTrack efficiency, accuracy, leads, contribution to sales
3. Control & governData quality, human‑in‑the‑loop, vendor checks, incident workflow
4. ScaleAutomate reporting, bundle related KPIs, establish KPI governance

“what gets measured gets managed.”

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Quick Wins for Agents and Brokers in Peru (Low Effort, High ROI)

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Agents and brokers in Peru can score fast, practical wins by combining a few low‑cost AI tools: use Clipboard AI to pull names, numbers and clause text out of scans or screenshots so spreadsheets and CRMs populate automatically (the Community edition is free and handles Latin‑alphabet Spanish), deploy Spanish‑tuned lease‑abstraction tools to turn a manual lease folder into searchable contract terms in minutes and slash legal bottlenecks, and add a lightweight chatbot or 24/7 lead‑triage bot to capture and qualify prospects after hours so hot leads don't cool off overnight; together these moves turn hours of repetitive work into same‑day actions that speed closings, reduce errors and let brokers spend more time selling and less time copy‑pasting (Clipboard AI copy‑paste automation for Latin‑alphabet Spanish, Spanish lease‑abstraction tools for Peruvian leases, Copy.ai chatbot and AI writing tools).

ToolQuick win (Peru‑ready)
Clipboard AI copy‑paste automationExtract data from scans/screenshots and transform formats/currencies before pasting into CRM or listings
Spanish lease‑abstraction tools for Peruvian contractsMake contracts searchable in minutes to speed negotiations and reduce legal review time
Copy.ai chatbot and AI writing tools24/7 multilingual lead capture and triage so inbound interest converts faster, with free tiers to trial

Technology Stack and Vendor Options for Peru's Market

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Building a practical Peru‑ready AI stack means layering clean, local data with proven model types and lightweight, API‑first vendors: start by fusing AVM feeds, MLS-like listings and land‑parcel maps so models can capture Lima's micro‑neighborhood shifts (The Warren Group's blueprint shows how AVM+MLS+parcel fusion yields faster, more accurate, portfolio‑scale valuations); add computer‑vision layers that read photos to surface condition and renovation signals - Restb.ai's photo‑based condition models are a clear match for markets where public data miss property quality - and orchestrate NLP extractors for Spanish lease abstraction and contract search (see the practical application map in MindInventory's AI guide).

Favor cloud/SaaS vendors with real‑time APIs and entity‑resolution support to avoid brittle integrations, insist on modular delivery (AVM API, image‑tagging, NLP extractor), and require traceability and exportable logs for compliance.

A useful rule: pilot with one valuation or lease‑abstraction flow, aim for a measurable quick win (like converting a 100‑folder lease backlog into searchable clauses overnight), then harden data cleansing, entity resolution and vendor SLAs before scaling across portfolios.

Automated batch valuations in minutes, not days.

Stack layerPeru‑ready role / example
DataAVM feeds + MLS/listings + land parcel maps for neighborhood context (Warren Group blueprint for combining AVM, MLS, and land parcel data)
Model typesAVMs for pricing, computer vision for condition/tagging, NLP for Spanish lease abstraction (MindInventory guide to AI in real estate, Restb.ai photo-based condition models for real estate)
DeliveryAPI/SaaS vendors with entity resolution, real‑time updates and exportable logs

Risks, Ethics and Operational Controls for AI Deployment in Peru

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When deploying AI in Peru's real‑estate workflows, the most urgent risks are not hypothetical: tenant‑screening and credit models trained on flawed records can reproduce and amplify social bias, create opaque “black boxes” for leasing decisions, and trigger costly legal exposure - U.S. lawsuits (and a $2.275M settlement in the SafeRent case) show how quickly automated screening can lead to claims of discrimination (SafeRent tenant-screening lawsuit and $2.275M settlement details), while reporting by advocates and researchers documents how scores can be built to “predict the likelihood of evictions and skipped payments” using tainted inputs (Mozilla Foundation report on AI bias in tenant screening) and how reliance on scores often hides racial disparities (NCLC report on tenant screening harms and racial disparities).

A vivid caution: one applicant with sixteen years of on‑time rent was reportedly denied because an algorithm ignored voucher payments, showing how real people pay the price for unchecked models.

Practical operational controls include mandatory pre‑deployment testing and red‑teaming, ongoing bias‑drift monitoring, intersectional and proxy‑variable analysis, meaningful human‑in‑the‑loop gates and transparent dispute channels, plus independent validation and documented remediation plans - steps advocated by testing and bias‑testing experts to avoid hidden harms and regulatory fallout (Guidance on rigorous AI bias testing for credit and tenant screening).

These safeguards turn AI from a liability into a manageable tool that protects tenants, reputations and balance sheets.

“Tenant screening scores and recommendations create a misleading veneer of objectivity while concealing underlying racial disparities.”

Conclusion & Next Steps for Beginners in Peru (Resources and Checklists)

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Conclusion & Next Steps for beginners in Peru: start by mapping every AI touchpoint to the risk bands in Peru's Law 31814 and use practical guides to translate rules into tasks - document purpose, minimise inputs, and add human‑in‑the‑loop checkpoints so model decisions are stamped with a date, consent and reviewer initials like a tenant folder ready for inspection; the Nemko overview of Peru's AI regulation is a concise reference for lifecycle duties and data governance (Nemko - AI regulation in Peru (overview)).

Keep an eye on policy evolution and national strategy milestones via the OECD Peru policy navigator so compliance calendars and sandbox opportunities stay current (OECD.AI - Peru policy navigator (national AI policy)).

For skills and practical pilots, invest in focused, workplace‑ready training - Nucamp's 15‑week AI Essentials for Work teaches prompt writing, tool selection and hands‑on prompts that turn a lease backlog into searchable contract clauses and a small AVM pilot into measurable ROI; register early to lock in the 15‑week curriculum and early‑bird pricing (Nucamp AI Essentials for Work - 15-week bootcamp (register)).

A simple operational checklist: 1) inventory and risk‑classify use cases, 2) run a small pilot (lease extraction or AVM), 3) document data sources and decisions, 4) enforce human review and dispute channels, and 5) train staff with a practical bootcamp so AI becomes a governed, revenue‑positive capability - not an untested liability.

ResourceHelps withLink
Nemko - AI regulation in PeruRisk framework, design requirements, data governanceNemko - AI regulation in Peru (overview)
OECD.AI - Peru policy navigatorTrack national strategy, initiatives and evolving rulesOECD.AI - Peru policy navigator (national AI policy)
Nucamp - AI Essentials for Work (15 weeks)Practical prompts, tool use, workplace AI skills; pilot-ready trainingNucamp AI Essentials for Work - 15-week bootcamp (register)

Frequently Asked Questions

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What is the AI opportunity for Peru's real estate industry in 2025?

AI is a practical competitive lever in Peru in 2025. Globally AI in real estate is projected to grow from roughly $222–303B in 2024–25 to about $975–989B by 2029 (~34% CAGR). Locally, Lima and fast-growing secondary cities show renewed leasing and sales activity (stable rents around ~6% gross yield). District-level AVMs, demand heatmaps and metro-proximity models (properties within ~1 km of new stations can see ~15–20% uplift) and lease automation are timely, scalable ways to convert recovery signals into faster deals and lower operating costs.

Which AI use cases deliver the biggest, practical benefits for Peruvian real estate teams?

High-impact, Peru-ready use cases include: 1) Automated Valuation Models (AVMs) and price-optimization tuned to district and inflation trends for faster, accurate pricing; 2) Spanish-language lease abstraction and contract search to cut legal bottlenecks; 3) Construction-delay prediction that accounts for Sierra seasonal weather to reduce overruns; 4) Demand heatmaps and metro-proximity site selection to identify 15–20% appreciation pockets; and 5) Chatbots and lead-triage to capture and convert inbound interest 24/7. Combining these with human-in-the-loop checks produces measurable ROI.

What regulatory requirements should real-estate firms in Peru follow when deploying AI (Law 31814 and related rules)?

Peru's Ley N° 31814 establishes a risk-based AI regime with three bands (unacceptable/prohibited, high risk, limited/acceptable). Prohibited uses include certain social scoring and some biometric surveillance. High-risk systems (credit scoring, tenant screening, employment decisions, critical infrastructure) require impact assessments, human oversight, traceability and stricter controls. The Regulations (Supreme Decree No. 115‑2025‑PCM) formalize roles (PCM‑SGTD, CNIDIA), require impact documentation retention (minimum three years), staged sector compliance windows (many private-sector obligations enter into force around Jan 2026), data-minimization, informed consent in Spanish, and incident-reporting channels (including the SGTD citizen channel). Treat automated credit/tenant screening as high risk and document models, data sources and human-review points.

How should firms classify risk and design operational controls for high-risk AI projects?

Start by inventorying every AI touchpoint (AVMs, tenant screening, lease automation, chatbots) and map each to the Regulations' risk tiers. For high-risk systems apply mandatory controls: run impact assessments, document data sources, keep traceability and impact records ≥3 years, install human‑in‑the‑loop checkpoints and stop‑gates, pseudonymize training data where possible, perform bias and drift testing, build vendor due diligence, and set an incident-reporting workflow tied to SGTD/PCM and ANPDP. Operationalize logs like a tenant folder (date, consent form, reviewer initials) so teams can respond to access/rectification requests and inspections.

What are practical first steps and quick wins for agents, brokers and beginners, and are there training options?

Begin with a focused pilot (e.g., Spanish lease-abstraction or a small AVM) mapped to clear KPIs (payback, ROI, tenant turnover). Quick wins include using OCR/extraction tools to populate CRMs from scans, Spanish-tuned lease-extractors to make contract clauses searchable, and lightweight chatbots for 24/7 lead triage. Follow the pilot → measure → govern → scale roadmap: quantify efficiency and accuracy gains, add human-in-the-loop and vendor controls, then scale. For skills, consider workplace-focused courses such as Nucamp's 15-week AI Essentials for Work (early-bird $3,582 / regular $3,942) to learn prompt writing, tool selection and hands-on pilots that convert backlog into measurable ROI.

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Ludo Fourrage

Founder and CEO

Ludovic (Ludo) Fourrage is an education industry veteran, named in 2017 as a Learning Technology Leader by Training Magazine. Before founding Nucamp, Ludo spent 18 years at Microsoft where he led innovation in the learning space. As the Senior Director of Digital Learning at this same company, Ludo led the development of the first of its kind 'YouTube for the Enterprise'. More recently, he delivered one of the most successful Corporate MOOC programs in partnership with top business schools and consulting organizations, i.e. INSEAD, Wharton, London Business School, and Accenture, to name a few. ​With the belief that the right education for everyone is an achievable goal, Ludo leads the nucamp team in the quest to make quality education accessible