Will AI Replace Marketing Jobs in Papua New Guinea? Here’s What to Do in 2025

Papua New Guinea's marketing leaders can't treat AI as a distant trend - 2025 shows AI moving fast from labs into real business value, and the Stanford HAI Stanford HAI 2025 AI Index Report warns those gains won't be evenly shared (U.S. private AI investment hit $109.1B in 2024).

At the same time, BCG's BCG AI at Work 2025 survey on AI adoption finds a “silicon ceiling” where only half of frontline employees use AI regularly - proof that training, leadership support and the right tools matter more than raw hype.

For PNG teams working with tight budgets, focused upskilling is the practical lever: Nucamp's Nucamp AI Essentials for Work bootcamp teaches how to use AI tools and write effective prompts so local marketers can protect jobs, boost ROI, and convert global momentum into everyday wins back home.

Bootcamp	Length	Early-bird Cost	Registration
AI Essentials for Work	15 Weeks	$3,582	Register for Nucamp AI Essentials for Work bootcamp

“Arctic Wolf's 2025 Trends Report offers a telling snapshot of how security leaders are thinking,” said Dan Schiappa, president, Technology and Services, Arctic Wolf.

AI is already reshaping how campaigns are measured, created and bought - benefits PNG marketers can tap without giant budgets: Google's new creative tools (image-to-video, outpainting and Product Studio suggestions) speed asset production and let a single photo become multiple shoppable formats, while AI-driven search ads like AI Max can surface products in multi-intent searches (imagine an AI summary that suggests a set of miniature lights for a tabletop tree).

At the same time, Google Workspace's generative features (drafting copy, summarizing email, “Help me visualize” images and Gemini prompts) cut routine work so small teams focus on strategy and local context.

Practical bonus: many Google Cloud AI services offer free tiers - translation, speech-to-text, Vision and NotebookLM - so teams in Papua New Guinea can prototype localization, automate transcriptions for customer calls, and build simple conversational experiences without large upfront spend.

Careful use is required - AI drafts need fact‑checking and clear data practices - but these tools level the playing field for resourceful PNG marketers who prioritize testing, localization, and measurable A/B learning.

How AI Max transforms ad reach and product discovery, Google Ads creative AI features for image-to-video and Product Studio, or explore Google Cloud free AI tools for translation, speech-to-text, and Vision to get started.

“Most of these innovations didn't exist at any form a year ago,” noted Taylor.

In Papua New Guinea, the clearest near-term risk isn't marketing strategy but the routine, repeatable work AI handles fastest: basic copywriting, bulk reporting, keyword‑tracking SEO, and the day‑to‑day ad optimizations that once trained juniors - think dozens of ad variations and A/B tests - are prime targets for automation, especially since marketing teams already lead adoption of automation tools (email, social scheduling, content management).

Local teams with tight budgets can prototype replacements, but the real threat is to the talent pipeline: MarTech's reporting shows entry‑level roles are disappearing in some firms as AI takes on grunt work, which risks leaving PNG without mid‑level talent later on.

Roles that combine strategy, culture and human judgment will still matter, so practical tactics - use small paid pilots, localize AI outputs, and teach juniors strategic prompt use - keep jobs resilient; see the list of marketing roles and where AI struggles to replace human nuance at Digital Defynd and read the MarTech piece on entry‑level risk, or explore the Nucamp AI Essentials for Work syllabus to start retooling.

At‑risk tasks/roles	Why
Basic copywriters	Repetitive, template writing can be generated by AI
PPC/campaign optimizers	Automated platforms run routine bid and creative tests
Data entry & reporting	Automatable workflows and reporting pipelines
SEO (keyword‑tracking only)	Tasks that focus solely on tracking not insight are automatable
Junior/entry‑level roles	AI removes training opportunities that build future talent

“We were feeling like we didn't need as many junior marketers at our agency, and I saw that as a plus.” - Jennifer Spire

Early signs that AI is already changing marketing work in Papua New Guinea are visible across startups, government and big employers: affordable, professional-grade visual tools like Reelmind.ai (text‑to‑video, image‑to‑video, batch generation and style transfer) are putting polished, localized creatives within reach of SMEs and cultural groups, while enterprise pilots show AI lifting productivity - Nasfund's DeepDelve invoice trial reported 40% productivity gains and 97% data‑extraction accuracy even when invoices were physically crumpled, a striking test of robustness that freed staff time for higher‑value work; at the same time the government's push for a National AI Adoption Framework and Digital ID (SevisPass) signals infrastructure and policy that will make scaled, personalized digital campaigns more feasible, and events like Innovation PNG are building the skills pipeline PNG needs to turn these tools into measurable marketing wins (local dialect videos, rapid A/B batches, and cheaper prototyping).

Learn more about Reelmind.ai's creator tools and Nasfund's award‑winning trial to see how these threads are already knitting into PNG's marketing fabric.

Early sign	Evidence / source
Accessible AI visual tools for SMEs	Reelmind.ai creator tools for Papua New Guinea local marketing (text-to-video, style transfer, batch generation)
Enterprise automation driving productivity	Nasfund DeepDelve AI invoice trial in Papua New Guinea (40% productivity gain, 97% accuracy)
Policy & infrastructure enabling scale	Papua New Guinea National AI Adoption Framework and Digital ID announcement

“It definitely has worked, and the [potential] use cases in AI are immense.”

Papua New Guinea faces a sharper vulnerability to AI-driven disruption because its digital foundations remain uneven: Port Moresby is emerging as a tech hub while many rural areas still struggle with connectivity and basic infrastructure, which means AI-powered marketing gains can stop at the city limits rather than reaching customers and talent nationwide (Papua New Guinea connectivity challenges).

Policy momentum is positive - the government is finalising a National AI Adoption Framework and rolling out SevisPass as a Digital ID - but public projects face funding gaps (a reported K7 million shortfall for SevisPass) and the region's overall AI readiness is weak, with no comprehensive strategy across many Pacific states, raising the risk that automation deepens rather than narrows inequality (Papua New Guinea National AI Adoption Framework and SevisPass, Pacific Islands AI readiness report).

Without targeted investment in rural connectivity, education and governance, small PNG teams could miss the chance to shape AI to local culture and jobs.

“We must not allow AI to deepen inequalities or threaten our cultural values”.

AI creates real opportunities for Papua New Guinea marketers who focus on orchestration, not replacement: by automating repetitive reporting and draft work, teams can compress hours of asset production into minutes and reinvest that time into localization, audience research and relationship-building that machines can't replicate.

BCG's Blueprint for AI‑Powered Marketing shows leading firms using an AI “flywheel” to test faster, personalize at scale, and drive dramatically higher growth - proof a small, disciplined pilot can punch above its weight - while workforce studies suggest new roles (AI trainers, insight curators, omnichannel orchestrators) will emerge if organizations invest in training and clear workflows.

Practical next steps for PNG teams include adopting a prioritized martech playbook, piloting the most measurable use cases, and learning targeted tools from a local playbook like Nucamp's Top 10 AI Tools for PNG marketers so savings convert into strategy time and better customer fit.

With smart governance and upskilling, AI becomes a multiplier for small budgets and a source of new, more strategic jobs rather than an inevitability of job loss.

“AI wont take your job. Someone using AI will.”

Beginners in Papua New Guinea should build a tight, practical toolkit that matches local realities: start with basic digital literacy and online safety (to avoid scams and misinformation) and layer in simple data skills so campaign choices come from evidence, not guesswork; resources like the Post Courier guide to digital literacy in Papua New Guinea (Post Courier guide to digital literacy in Papua New Guinea) and MarTech data literacy guide for marketers (MarTech data literacy guide for marketers) show why these foundations matter.

Prioritise mobile-first content and platform know-how - Facebook still reaches roughly 1.3 million Papua New Guineans - plus hands‑on comfort with basic analytics, A/B testing and simple AI prompts or creator tools so a single photo can become multiple assets quickly; that saves budget and frees time for localization (Tok Pisin or local dialects) and human judgment.

Remember the stark context: about three‑quarters of the population were offline at the start of 2025, so learn to mix online campaigns with community outreach and radio where needed, and choose one short course or cohort (online or local) to practise these skills with real projects rather than theory.

Metric (early 2025)	Value
Internet users	2.57 million (24.1% penetration)
Social media identities	1.30 million
Mobile connections	5.03 million (47.2% of population)

“Closing the digital literacy gap and preparing for jobs of the future are vital steps for PNG's tourism sector to grow and change.”

A practical 10‑step action plan for Papua New Guinea marketers in 2025: 1) Start with an AI readiness audit to map gaps and quick wins (use the Rubixe audit checklist to assess strategy, people, data and process), 2) Run a focused data‑readiness check to fix quality, governance and accessible datasets (Deloitte's AIDR approach highlights the five data dimensions to tackle first), 3) Prioritise 2–3 pilot use cases that save time and test customer fit, 4) Secure modest executive sponsorship and a small pilot budget, 5) Assemble a cross‑functional team (marketing, IT, operations) and assign an owner, 6) Pick lean tools and freemium workflows from a local playbook (see Nucamp's Top 10 AI Tools for PNG marketers) to keep costs low, 7) Bake ethics and consent into data collection and campaign design, 8) Measure impact with clear KPIs and a rapid feedback loop, 9) Scale what proves measurable while documenting processes for training, and 10) Repeat audits quarterly so maturity moves from “crawl” to “walk.” This plan focuses scarce resources on pilots that protect jobs by automating grunt work, freeing teams to localize messaging and build trust across urban and rural audiences - small, staged steps that can turn policy momentum into on‑the‑ground gains without risking cultural or data harms.

Step	Action
1	AI readiness audit (Rubixe)
2	Data readiness check (Deloitte AIDR)
3	Prioritise 2–3 pilots
4	Secure executive sponsor & budget
5	Form cross‑functional team
6	Use lean tools (Nucamp Top 10)
7	Embed ethics & consent
8	Set KPIs & rapid feedback
9	Document & train to scale
10	Re‑audit quarterly

“We use Eyeful as our SEO Agency! They are by far THE BEST agency I have worked with. They are incredible experts and show just as much passion for our business as we do! They always keep our best interests and north star front and center to make sure we are working towards and prioritizing the right things.” - Jordanne D, Digital Director

Employers and policymakers must move from discussion to delivery in 2025: build stronger institutions and fund focused, measurable training so marketers can use AI without widening inequalities.

Practical steps include scaling employer‑led training plans (design them with clear milestones and tracking, not one‑off workshops), decentralising programs so provincial teams benefit, and partnering with private trainers to run industry‑aligned apprenticeships and short courses - PNG Power's plan to “take 200 cadets through plus 20 graduates” shows how on‑the‑ground intake can work.

Start small with pilots that pair a modest budget and executive sponsor, embed ethics and consent, and use conference learnings on AI readiness to shape policy (see the Business Advantage PNG special report and the PNG Investment Conference program session on “Getting your organisation started with Artificial Intelligence”).

Treat training as an investment, not a loss: structured employee training plans lift retention and productivity when matched to clear business goals and measurement frameworks (see INS Global's guide to employee training plans).

These moves protect jobs by shifting routine tasks to tools while growing the local talent pipeline that PNG's economy urgently needs.

“Rules are often your best friend. And, as the world has changed to become more volatile and more dangerous, institutions are more valuable than they used to be. Why? Because they build and they maintain trust.”

For beginners in Papua New Guinea, the quickest route out of uncertainty is a short, practical learning loop: pick one course, practise with a tutor, and use ready-made templates and prompts to build a portfolio piece.

Start with a structured local option like ICERT Global's Port Moresby Digital Marketing certification (80+ hours of instructor‑led training) to get hands‑on SEO, Ads and campaign work ICERT Global Port Moresby Digital Marketing Certification, or take a compact, project‑based online program such as Upkamp's 60‑hour course (certificate, capstone project, fees from $200) to create real campaigns employers can see Upkamp Digital Marketing Course Papua New Guinea.

Pair learning with templates and prompts - Nucamp's PNG playbooks and AI tool guides make testing ideas fast and repeatable Nucamp AI Essentials for Work syllabus.

If budgets are tight, mix formal study with micro‑tutoring or pay‑as‑you‑go lessons (some tutors start at about $5 per session) and aim to finish one capstone or portfolio campaign within 8–12 weeks - small, visible wins (one live ad or landing page) matter more than certificates alone, and they prove the

so what?

to employers and communities across Port Moresby and beyond.

Resource	Type	Key detail
ICERT Global Port Moresby Digital Marketing Certification	Instructor-led course	80+ hours, exam prep, project mentoring
Upkamp Digital Marketing Course Papua New Guinea	Online bootcamp	60 hours, capstone project, fee $200
Nucamp AI Essentials for Work syllabus	Templates & tool guides	AI prompts, outreach templates, tool list for PNG

The balanced outlook for Papua New Guinea marketers in 2025 is pragmatic: AI will cut routine work and save time - Search Engine Land finds 93% of marketers report weekly time savings - but those gains only turn into long‑term resilience if they're paired with training, governance and human oversight.

Leaders should treat AI as an amplifier, not a replacement: invest in small pilots, demand clear policies and measure what's reallocated to strategy and upskilling (Luckie warns that absent roadmaps and training is the top barrier to adoption).

Legal and ethical guardrails matter too - EY highlights that authenticity, data protection and human review keep AI from producing hollow or risky content. For PNG teams with tight budgets, focused, project‑based learning is the most practical hedge: short cohorts that teach prompt craft, tool workflows and ethics can convert efficiency into new roles and better campaigns - consider Nucamp's AI Essentials for Work to build those workplace skills quickly.

Follow the data, protect local trust, and treat saved hours as the fuel for creativity and community‑focused marketing rather than just more output.

“Search isn't a platform – it's a behavior.”